The season doesn’t define you.
It elevates you.
Winter is where strength is built—not just in your body but in your mind. The cold air, the frozen ground, the long nights—they don’t hold you back; they push you higher. Meet PRIMAL athlete Sarah Holden, the embodiment of resilience and determination. Her journey is a testament to the power of preparation, grit, and gear that works as hard as she does.
Sarah’s commitment to self-improvement has made her a standout in the Primal community. From outdoor sprints to intense hybrid workouts, her training philosophy reflects the spirit of the Winter Ascent campaign—pushing limits, defying the season, and finding strength in the climb.
The Gear
Every journey requires the right tools. The Primal HYROX-inspired training collection is designed to endure. With performance-driven products that meet the demands of any environment, this is gear for those who embrace the elements.
Forge Your Ascent
Training doesn’t stop for the season, and neither do you. The Winter Ascent isn’t just about enduring the cold—it’s about conquering it. It’s about setting goals and pushing through, step by step, rep by rep, no matter the weather.
