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New Arrivals

Discover the latest additions to the PRIMAL collection. From cutting-edge strength machines to performance-focused accessories, our new arrivals bring innovation, durability, and premium design straight to your gym.

Discover the latest additions to the PRIMAL collection. From cutting-edge strength machines to performance-focused accessories, our new arrivals bring innovation, durability, and premium design straight to your gym.

The newest equipment engineered for maximum performance and longevity. Each piece is designed to enhance training efficiency, support progressive workouts, and integrate seamlessly into home or commercial gyms. Explore the latest in strength, cardio, and functional fitness solution.

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New Arrivals

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Gym Storage (2 products)
Pilates Reformer (3 products)
Prowler Sleds (1 products)
Rig & Rack Attachments (1 products)
Single & Dual Stations (1 products)

Price

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backpackfreegift (10 products)
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discountcode (4 products)
Dumbbell Racks (1 products)
Dumbbells (1 products)
fday26 (1 products)
Finance Option Intfree (10 products)
Finance Option Mix (1 products)
Fitness Equipment (1 products)
Free Standing Storage (1 products)
Free Weights (1 products)
Functional Accessories (1 products)
Functional Training (1 products)
generalfitness (8 products)
Gym Equipment (2 products)
Gym Flooring and Storage (2 products)
Gym Machines (1 products)
Gym Racks (1 products)
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home (2 products)
homeaccessories (2 products)
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homefw (1 products)
homesm (1 products)
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hyrox (1 products)
julys&s (1 products)
Leg Machines (1 products)
ltb10 (2 products)
maysale12 (8 products)
newin (11 products)
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performanceaccessories (3 products)
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performanceff (1 products)
performancefw (1 products)
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personal (1 products)
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powerlifting (4 products)
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pxd (1 products)
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rackplpromo (1 products)
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resistancetraining (7 products)
spring15 (3 products)
springsale (3 products)
Strength Equipment (1 products)
Studio and Gym Accessories (2 products)
wcoffer26 (10 products)
Weight Plate Racks (1 products)
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11 products

Commercial Club Pilates Reformer

Woman exercising on a Pilates reformer machine against a brick wall.

Sale PACKAGE OFFER

Commercial Club Pilates Reformer

Regular price From £2,999.99

Sale price From £2,999.99 Regular price £3,079.99

Unit price / per

Performance Series

Home Pilates Reformer

Woman in black athletic wear performing a yoga pose on a reformer against a brick wall.

Sale PACKAGE OFFER

Home Pilates Reformer

Regular price From £1,499.99

Sale price From £1,499.99 Regular price £1,599.99

Unit price / per

Leg Press, Hack Squat & Calf Raise

Leg Press, Hack Squat & Calf Raise

Leg Press, Hack Squat & Calf Raise

Regular price £1,499.99

Sale price £1,499.99 Regular price

Unit price / per

Personal Series

Competition Sled

Competition Sled

Competition Sled

Regular price £349.99

Sale price £349.99 Regular price

Unit price / per

Performance Series

V3 Steel Calibrated Plate (Singles)

V3 Steel Calibrated Plate (Singles)

V3 Steel Calibrated Plate (Singles)

Regular price From £14.99

Sale price From £14.99 Regular price

Unit price / per

Performance Series

Performance Series PXD- Wall Bracket

Performance Series PXD- Wall Bracket

Regular price £39.99

Sale price £39.99 Regular price

Unit price / per

Performance Series

Shop New In

Discover the latest innovations in strength and performance

A steel toast plate rack used to store calibrated weight plates.

Raised Toast Plate Rack

Raised Toast Plate Rack

Regular price £399.99

Sale price £399.99 Regular price

Unit price / per

Performance Series

A pair of 2.5kg calibrated collars designed for use in powerlifting training.

A powerlifting barbell with a competition-grade collar attached.

Competition Calibrated Collars

Regular price £179.99

Sale price £179.99 Regular price

Unit price / per

Performance Series

Pilates Accessories Bundle

Pilates Accessories Bundle

Regular price £99.99

Sale price £99.99 Regular price

Unit price / per

Performance Series

A 6 pair vertical dumbbell rack which stores hex and round dumbbells.

6 Pair Upright Dumbbell Rack

Spend & Save: Get Up To 15% Off

6 Pair Upright Dumbbell Rack

Regular price £249.99

Sale price £249.99 Regular price

Unit price / per

Performance Series

Commercial Club Pilates Reformer (Without Accessories)- PRE WORKED

Woman exercising on a Pilates reformer machine against a brick wall.

Sale PRE-WORKED: GRADE A

Commercial Club Pilates Reformer (Without Accessories)- PRE WORKED

Regular price £2,099.99

Sale price £2,099.99 Regular price £2,999.99

Unit price / per

Performance Series

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© 2026 Copyright Primal Strength Ltd.
Unit 19 The Hatchery Ni, Antrim Enterprise Park,
Antrim, Northern Ireland, BT41 1JZ.
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Primal Strength Limited is authorised and regulated by the Financial Conduct Authority and is the broker and not the lender. Our FCA registration number is 775844. Primal Strength Limited offers credit products from Secure Trust Bank PLC trading as V12 Retail Finance. Credit is provided subject to affordability, age and status. Minimum spend applies.

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