Be Part of Our Community and Share Your Strength Story

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At PRIMAL®, we believe that strength is in us all. We want to hear your strength story and what strength means to you.

Be Part of Our Community and Share Your Strength Story

At PRIMAL®, we believe that strength is in us all. We want to hear your strength story and what strength means to you. We're inviting you to share your passion for strength training with us for an opportunity to be featured on our website to inspire others.

We will feature a number of your strength stories as part of the debut of our new community hub on our website. Not only will you have the opportunity to inspire others, but you will also be in with a chance of winning a £100 Primal Voucher.

We're looking for stories that inspire and motivate others. Share with us what got you into strength training, why you train, and how PRIMAL® has helped you discover your strength. Make sure to include images of you and the Primal kit you love to be in with a chance of being featured in our community section.

  • Strong on Your Terms: Women in Strength Training | PRIMAL

    Strong on Your Terms: Women in Strength Training | PRIMAL

    More women than ever are stepping into the weights area. This International Women’s Day, PRIMAL celebrates the strength, confidence and resilience of women in training.

    Strong on Your Terms: Women in Strength Training | PRIMAL

    More women than ever are stepping into the weights area. This International Women’s Day, PRIMAL celebrates the strength, confidence and resilience of women in training.

    1 minute read Read more
  • POWERED — Sione Tuipulotu

    POWERED — Sione Tuipulotu

    Built through pressure. Proven at the highest level. Discover how Scotland Rugby Captain Sione  Tuipulotu trains with intent and builds elite-level strength. POWERED follows his preparation, discipline, and mindset —...

    POWERED — Sione Tuipulotu

    Built through pressure. Proven at the highest level. Discover how Scotland Rugby Captain Sione  Tuipulotu trains with intent and builds elite-level strength. POWERED follows his preparation, discipline, and mindset —...

    1 minute read Read more
  • Tyler Saunders | Our Limiting Beliefs

    Tyler Saunders | Our Limiting Beliefs

    Born with one leg, Tyler turned limitation into opportunity. Through training, discipline, and mindset, he redefined what strength really means. Discover his journey of resilience and purpose.

    Tyler Saunders | Our Limiting Beliefs

    Born with one leg, Tyler turned limitation into opportunity. Through training, discipline, and mindset, he redefined what strength really means. Discover his journey of resilience and purpose.

    1 minute read Read more
  • YOU VS YOU

    YOU VS YOU

    Three athletes. Three paths. One shared truth: The real competition is internal. YOU VS YOU is our call to strip everything back to what really matters: consistency, discipline, and progress. 

    YOU VS YOU

    Three athletes. Three paths. One shared truth: The real competition is internal. YOU VS YOU is our call to strip everything back to what really matters: consistency, discipline, and progress. 

    1 minute read Read more
  • Adam Collard | The Hardest Year

    Adam Collard | The Hardest Year

    Progress is rarely linear. For Adam Collard, the past year tested more than physical strength. It demanded resilience, discipline and the ability to keep showing up when momentum disappeared.

    Adam Collard | The Hardest Year

    Progress is rarely linear. For Adam Collard, the past year tested more than physical strength. It demanded resilience, discipline and the ability to keep showing up when momentum disappeared.

    1 minute read Read more
  • Strength That Gives Back

    Strength That Gives Back

    At PRIMAL, we believe strength isn’t just built in the gym. It’s built in communities. That’s why we’re proud to announce our new partnership with Cash for Kids, a UK charity supporting...

    Strength That Gives Back

    At PRIMAL, we believe strength isn’t just built in the gym. It’s built in communities. That’s why we’re proud to announce our new partnership with Cash for Kids, a UK charity supporting...

    1 minute read Read more
  • Strength Story | Matt Wielunski — Building Resilience in Training and Business

    Strength Story | Matt Wielunski — Building Resilience in Training and Business

    Strength isn’t only physical. For Matt Wielunski, it’s been the driving force behind both his training and his business journey.

    Strength Story | Matt Wielunski — Building Resilience in Training and Business

    Strength isn’t only physical. For Matt Wielunski, it’s been the driving force behind both his training and his business journey.

    1 minute read Read more
  • Strength in Fatherhood- What it means to us at Primal

    Strength in Fatherhood- What it means to us at Primal

    With Father’s Day approaching, we’ve been reflecting at PRIMAL on the deeper meaning of strength — especially when it comes to fatherhood.

    Strength in Fatherhood- What it means to us at Primal

    With Father’s Day approaching, we’ve been reflecting at PRIMAL on the deeper meaning of strength — especially when it comes to fatherhood.

    1 minute read Read more
  • Primal Strength x Lift The Bar: A Partnership

    Primal Strength x Lift The Bar: A Partnership

    We’re excited to officially announce our new partnership with Lift The Bar, one of the UK’s leading mentorship and business coaching organisations for personal trainers.   At Primal Strength, we’re proud to be the number one strength brand in the UK — supporting gyms, coaches, and facilities both nationally and internationally.

    Primal Strength x Lift The Bar: A Partnership

    We’re excited to officially announce our new partnership with Lift The Bar, one of the UK’s leading mentorship and business coaching organisations for personal trainers.   At Primal Strength, we’re proud to be the number one strength brand in the UK — supporting gyms, coaches, and facilities both nationally and internationally.

    1 minute read Read more
  • Stronger Women, Stronger Communities- Female Body Workouts

    Stronger Women, Stronger Communities- Female Body Workouts

    For Freya, the true success of Female Body Workouts is measured not just in physical transformations but in the sense of community and empowerment that has grown within its walls. Women come here to challenge themselves, but they stay because of the friendships, encouragement, and strength they find in one another.

    Stronger Women, Stronger Communities- Female Body Workouts

    For Freya, the true success of Female Body Workouts is measured not just in physical transformations but in the sense of community and empowerment that has grown within its walls. Women come here to challenge themselves, but they stay because of the friendships, encouragement, and strength they find in one another.

    2 minute read Read more
  • STRONG WOMEN, STRONGER COMMUNITY: TAMI, OWNER OF LIFT STUDIOS

    STRONG WOMEN, STRONGER COMMUNITY: TAMI, OWNER OF LIFT STUDIOS

    More Than a Gym—A Community What drives Tami is the women she works with daily. Her clients inspire her, pushing her to continue evolving Lift Studios into a space where every woman feels seen, heard, and valued.

    STRONG WOMEN, STRONGER COMMUNITY: TAMI, OWNER OF LIFT STUDIOS

    More Than a Gym—A Community What drives Tami is the women she works with daily. Her clients inspire her, pushing her to continue evolving Lift Studios into a space where every woman feels seen, heard, and valued.

    2 minute read Read more
  • Getting back to the gym post Christmas

    Getting back to the gym post Christmas

      The festive season is over, and with it comes the indulgence, late nights, and (let’s be honest) the skipped workouts. If you’re an experienced gym-goer, you’ll know that getting back into your routine after Christmas can feel a bit daunting.

    Getting back to the gym post Christmas

      The festive season is over, and with it comes the indulgence, late nights, and (let’s be honest) the skipped workouts. If you’re an experienced gym-goer, you’ll know that getting back into your routine after Christmas can feel a bit daunting.

    4 minute read Read more
  • National Fitness Day at PRIMAL HQ

    National Fitness Day at PRIMAL HQ

    At PRIMAL, we believe fitness is more than just a lifestyle—it's a way of living. Our commitment to helping individuals reach their full potential is reflected in everything we do, from designing world-class strength equipment to fostering a culture that thrives on health, movement, and wellbeing.

    National Fitness Day at PRIMAL HQ

    At PRIMAL, we believe fitness is more than just a lifestyle—it's a way of living. Our commitment to helping individuals reach their full potential is reflected in everything we do, from designing world-class strength equipment to fostering a culture that thrives on health, movement, and wellbeing.

    2 minute read Read more
  • Getting Back into Your Fitness Routine After the School Holidays: Tips for Parents

    Getting Back into Your Fitness Routine After the School Holidays: Tips for Parents

    Whether you’re looking to regain your strength, boost your endurance, or just carve out some much-needed time for yourself, here are some tips to help you get back on track.  

    Getting Back into Your Fitness Routine After the School Holidays: Tips for Parents

    Whether you’re looking to regain your strength, boost your endurance, or just carve out some much-needed time for yourself, here are some tips to help you get back on track.  

    4 minute read Read more
  • PRIMAL Warehouse Move: A Giant Leap Towards Better Customer Experience and Sustainable Fitness

    PRIMAL Warehouse Move: A Giant Leap Towards Better Customer Experience and Sustainable Fitness

          At PRIMAL, we’re all about pushing boundaries—whether it's in high-performance fitness equipment or enhancing customer experiences. Today, we're thrilled to announce a monumental step forward: PRIMAL has doubled its warehouse capacity by moving to a state-of-the-art facility in Paisley, Scotland.

    PRIMAL Warehouse Move: A Giant Leap Towards Better Customer Experience and Sustainable Fitness

          At PRIMAL, we’re all about pushing boundaries—whether it's in high-performance fitness equipment or enhancing customer experiences. Today, we're thrilled to announce a monumental step forward: PRIMAL has doubled its warehouse capacity by moving to a state-of-the-art facility in Paisley, Scotland.

    3 minute read Read more
  • Celebrating Her Strength: Removing The Barrier

    Celebrating Her Strength: Removing The Barrier

      More women than ever are getting into strength training and this is a trend that’s set to grow further still.   PRIMAL are proud to support the savvy women entrepreneurs that have honed in on this trend and want to make strength training possible for every woman and girl.

    Celebrating Her Strength: Removing The Barrier

      More women than ever are getting into strength training and this is a trend that’s set to grow further still.   PRIMAL are proud to support the savvy women entrepreneurs that have honed in on this trend and want to make strength training possible for every woman and girl.

    3 minute read Read more
  • Celebrating Her Strength:  Training like a Mother

    Celebrating Her Strength: Training like a Mother

    This Mother’s Day PRIMAL celebrate the strength in women, and specifically the mothers who kill it in training and parenting every day.   Being a parent is a full time job, a juggling act and the top priority for mum’s everywhere.

    Celebrating Her Strength: Training like a Mother

    This Mother’s Day PRIMAL celebrate the strength in women, and specifically the mothers who kill it in training and parenting every day.   Being a parent is a full time job, a juggling act and the top priority for mum’s everywhere.

    3 minute read Read more
  • Maximising Minimal Space: A Guide to Creating a Compact Garage Gym for Busy Home Lifters

    Maximising Minimal Space: A Guide to Creating a Compact Garage Gym for Busy Home Lifters

            For those juggling work, family, and a desire for fitness, a garage gym can be a game-changer. However, when space is at a premium, strategic planning and the right equipment are crucial.

    Maximising Minimal Space: A Guide to Creating a Compact Garage Gym for Busy Home Lifters

            For those juggling work, family, and a desire for fitness, a garage gym can be a game-changer. However, when space is at a premium, strategic planning and the right equipment are crucial.

    3 minute read Read more
  • Gym Trends To Watch In 2024

    Gym Trends To Watch In 2024

      Hyrox = Highly Rated   If you haven’t heard of this competition yet, there will be no avoiding it this year. The rise of Hyrox training and gyms becoming affiliates has been nothing short of astonishing.

    Gym Trends To Watch In 2024

      Hyrox = Highly Rated   If you haven’t heard of this competition yet, there will be no avoiding it this year. The rise of Hyrox training and gyms becoming affiliates has been nothing short of astonishing.

    2 minute read Read more
  • Unlock Your Potential with Daylight Savings: Maximising Morning Strength Training with PRIMAL

    Unlock Your Potential with Daylight Savings: Maximising Morning Strength Training with PRIMAL

      Introduction: In the world of fitness, every moment counts. When the clocks go back, it's more than just an extra hour of sleep.

    Unlock Your Potential with Daylight Savings: Maximising Morning Strength Training with PRIMAL

      Introduction: In the world of fitness, every moment counts. When the clocks go back, it's more than just an extra hour of sleep.

    4 minute read Read more
  • Why Are Home Gym Racks a Game Changer for Your Strength Journey?

    Why Are Home Gym Racks a Game Changer for Your Strength Journey?

    In the ever-evolving world of fitness, the concept of a home gym has gained unprecedented popularity, and at the core of this trend lies a crucial component – home gym racks. These versatile and indispensable pieces of equipment are revolutionising the way we work out, bringing with them a multitude of benefits that cater to fitness enthusiasts of all levels.

    Why Are Home Gym Racks a Game Changer for Your Strength Journey?

    In the ever-evolving world of fitness, the concept of a home gym has gained unprecedented popularity, and at the core of this trend lies a crucial component – home gym racks. These versatile and indispensable pieces of equipment are revolutionising the way we work out, bringing with them a multitude of benefits that cater to fitness enthusiasts of all levels.

    2 minute read Read more
  • Stretching: An Essential Element in Strength Training

    Stretching: An Essential Element in Strength Training

    Stretching: An Essential Element in Strength Training     Strength training is crucial for health and wellbeing, with adults advised to take part in at least 2 strength-based sessions per week. But amidst the focus on lifting weights and gaining strength, a simple yet crucial element often gets overlooked: stretching.

    Stretching: An Essential Element in Strength Training

    Stretching: An Essential Element in Strength Training     Strength training is crucial for health and wellbeing, with adults advised to take part in at least 2 strength-based sessions per week. But amidst the focus on lifting weights and gaining strength, a simple yet crucial element often gets overlooked: stretching.

    3 minute read Read more
  • Hole-in-One Strength: Drive Your Golf Potential with Primal

    Hole-in-One Strength: Drive Your Golf Potential with Primal

    Hole-in-One Strength: Drive Your Golf Potential with Primal     Strength training is a game-changer for golfers seeking to take their performance to new heights. While technique and skill are essential, incorporating strength exercises into your routine can provide numerous benefits, including increased power, improved stability, enhanced balance, and injury prevention.

    Hole-in-One Strength: Drive Your Golf Potential with Primal

    Hole-in-One Strength: Drive Your Golf Potential with Primal     Strength training is a game-changer for golfers seeking to take their performance to new heights. While technique and skill are essential, incorporating strength exercises into your routine can provide numerous benefits, including increased power, improved stability, enhanced balance, and injury prevention.

    3 minute read Read more
  • From Small Town to World's Strongest: The Inspiring Journey of Luke & Tom Stoltman

    From Small Town to World's Strongest: The Inspiring Journey of Luke & Tom Stoltman

    From Small Town to World's Strongest: The Inspiring Journey of Luke & Tom Stoltman     In our Strength Stories series, we bring you tales of inspiration from the world of strength.    To kick off this series we proudly present the awe-inspiring journey of Luke and Tom Stoltman, the unstoppable duo from a small Scottish town who have earned the title of World's Strongest brothers.

    From Small Town to World's Strongest: The Inspiring Journey of Luke & Tom Stoltman

    From Small Town to World's Strongest: The Inspiring Journey of Luke & Tom Stoltman     In our Strength Stories series, we bring you tales of inspiration from the world of strength.    To kick off this series we proudly present the awe-inspiring journey of Luke and Tom Stoltman, the unstoppable duo from a small Scottish town who have earned the title of World's Strongest brothers.

    3 minute read Read more
  • A Beginner's Guide to Strength Training

    A Beginner's Guide to Strength Training

    A Beginner's Guide to Strength Training At PRIMAL, we believe in strength. We believe it lives in each and every one of us, ready to transform lives.

    A Beginner's Guide to Strength Training

    A Beginner's Guide to Strength Training At PRIMAL, we believe in strength. We believe it lives in each and every one of us, ready to transform lives.

    3 minute read Read more
  • Strength Training: A Powerful Ally for Mental Health

    Strength Training: A Powerful Ally for Mental Health

    Strength Training: A Powerful Ally for Mental Health   The power of strength training goes beyond the physical it can offer a wealth of benefits for our overall health. This Mental Health Awareness Week, we at PRIMAL want to shed light on the profound influence that strength training, can have on our mental well-being.

    Strength Training: A Powerful Ally for Mental Health

    Strength Training: A Powerful Ally for Mental Health   The power of strength training goes beyond the physical it can offer a wealth of benefits for our overall health. This Mental Health Awareness Week, we at PRIMAL want to shed light on the profound influence that strength training, can have on our mental well-being.

    3 minute read Read more
  • The Primal Story

    The Primal Story

    In 2016, Steven Rinaldi ignited the spark of PRIMAL® from his own home. With an extensive background in strength training, manufacturing, and sales, Steven envisioned revolutionising the gym floor from rows of basic cardio machines to world class strength and functional spaces.

    The Primal Story

    In 2016, Steven Rinaldi ignited the spark of PRIMAL® from his own home. With an extensive background in strength training, manufacturing, and sales, Steven envisioned revolutionising the gym floor from rows of basic cardio machines to world class strength and functional spaces.

    2 minute read Read more
  • Empower Your Inner Strength: Celebrate International Women’s Day with PRIMAL

    Empower Your Inner Strength: Celebrate International Women’s Day with PRIMAL

    International Women’s Day was founded to celebrate the achievements of women across the world while also recognising the importance of striving for further equality. At PRIMAL we believe that strength is in us all and strive to break boundaries.

    Empower Your Inner Strength: Celebrate International Women’s Day with PRIMAL

    International Women’s Day was founded to celebrate the achievements of women across the world while also recognising the importance of striving for further equality. At PRIMAL we believe that strength is in us all and strive to break boundaries.

    1 minute read Read more
  • Be Part of Our Community and Share Your Strength Story

    Be Part of Our Community and Share Your Strength Story

    At PRIMAL®, we believe that strength is in us all. We want to hear your strength story and what strength means to you.

    Be Part of Our Community and Share Your Strength Story

    At PRIMAL®, we believe that strength is in us all. We want to hear your strength story and what strength means to you.

    1 minute read Read more
  • Setting Goals for 2023

    Setting Goals for 2023

    Now one week into 2023, many of us are thinking about our goals for the year. Setting goals is one piece of the puzzle but staying motivated and achieving them is a challenge we all face.

    Setting Goals for 2023

    Now one week into 2023, many of us are thinking about our goals for the year. Setting goals is one piece of the puzzle but staying motivated and achieving them is a challenge we all face.

    2 minute read Read more
  • The Stoltman Brothers Join The Primal Team

    The Stoltman Brothers Join The Primal Team

    Having worked with the brothers back in 2018 when they first opened the Stoltman Strength Centre we are proud to have Tom and Luke Stoltman as part of the Primal team. Primal’ s mission is to equip every body to discover their true potential whether first-time lifters or fit-for-lifers.

    The Stoltman Brothers Join The Primal Team

    Having worked with the brothers back in 2018 when they first opened the Stoltman Strength Centre we are proud to have Tom and Luke Stoltman as part of the Primal team. Primal’ s mission is to equip every body to discover their true potential whether first-time lifters or fit-for-lifers.

    2 minute read Read more
  • Bumper Buying Guide

    Bumper Buying Guide

    Unsure on what bumpers to go for? We have an easy-to-understand buyers guide.

    Bumper Buying Guide

    Unsure on what bumpers to go for? We have an easy-to-understand buyers guide.

    3 minute read Read more

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