National Fitness Day at PRIMAL HQ
At PRIMAL, we believe fitness is more than just a lifestyle—it's a way of living. Our commitment to helping individuals reach their full potential is reflected in everything we do, from designing world-class strength equipment to fostering a culture that thrives on health, movement, and wellbeing. That’s why we proudly support National Fitness Day, a day dedicated to encouraging everyone to be active and embrace the incredible benefits of exercise.
PRIMAL was founded on the belief that fitness can transform lives. Whether you’re an elite athlete or someone just beginning your journey, our mission is to empower you with premium equipment that is accessible, effective, and built to help you achieve your goals. For us, health and exercise go beyond physical strength—they build mental resilience, confidence, and an overall sense of wellbeing. Our passion for these values is at the heart of everything we do.
Supporting National Fitness Day aligns perfectly with who we are. This day is more than just a date on the calendar; it's a reminder of how vital movement is in everyday life. We want to inspire everyone to make physical activity a priority, encouraging people to join the movement towards a healthier, more active world.
PRIMAL Athlete Sarah Holden, echoes this sentiment: "Staying active is so important to be a better mum, a better businesswoman, and to just feel better all around." For Sarah, fitness is a crucial part of maintaining balance in both her personal and professional life.
To celebrate National Fitness Day, we’re hosting a special challenge right here at PRIMAL HQ. Our team will come together to lift as much as we can—pushing our limits collectively and showcasing the power of teamwork. This challenge isn’t just about individual achievements; it's about coming together as a team to support each other and strive for more.
PRIMAL Athlete Tom Stoltman, the World's Strongest Man, knows the value of teamwork and staying active: "I like to be active because it makes me feel good mentally and physically, plus it's part of my job." For Tom, movement is a non-negotiable, not just for his profession, but for his mental clarity.
For PRIMAL Athlete Adam Collard, it's not only about the physical benefits either: "For me, it’s more about mental clarity. It's about being a better family man, a better friend, boss, and mentor." Fitness isn’t just about the body; it’s about being the best version of yourself in every aspect of life.
At PRIMAL, health and exercise are embedded in our DNA. We live and breathe fitness every day, knowing firsthand how an active life can transform not only how you feel but who you are. National Fitness Day is just one of the many ways we champion the life-changing power of movement. We hope to inspire others to make fitness a lifelong pursuit, and we invite you to join us in this celebration. Together, let’s make movement a part of our lives—for good.
Strength. It’s in us all.
