Thoughts from our experts
We aim to lift, empower and inspire others. Here you can find expert advice from the Primal team to guide your strength journey. Our Thoughts from Our Experts provides everything from training advice from our athletes, insights from our product teams to stories from our community to inspire you.

Strength in Numbers: Mothers Redefining Training
For mums looking to begin their strength journey from home, the right equipment can help build confidence and consistency. That’s why we’ve designed the PRIMAL Personal Series Range—perfect for busy mums who want to train effectively in their own space.
Strength in Numbers: Mothers Redefining Training
For mums looking to begin their strength journey from home, the right equipment can help build confidence and consistency. That’s why we’ve designed the PRIMAL Personal Series Range—perfect for busy mums who want to train effectively in their own space.

Stronger Women, Stronger Communities- Female Body Workouts
For Freya, the true success of Female Body Workouts is measured not just in physical transformations but in the sense of community and empowerment that has grown within its walls. Women come here to challenge themselves, but they stay because of the friendships, encouragement, and strength they find in one another.
Stronger Women, Stronger Communities- Female Body Workouts
For Freya, the true success of Female Body Workouts is measured not just in physical transformations but in the sense of community and empowerment that has grown within its walls. Women come here to challenge themselves, but they stay because of the friendships, encouragement, and strength they find in one another.

Are You Ready for Hybrid? Build the Space That Wins
A dedicated Hybrid training space offers more than just equipment—it offers an experience. One that challenges members, fosters community, and elevates your gym’s reputation.
Are You Ready for Hybrid? Build the Space That Wins
A dedicated Hybrid training space offers more than just equipment—it offers an experience. One that challenges members, fosters community, and elevates your gym’s reputation.

STRONG WOMEN, STRONGER COMMUNITY: TAMI, OWNER OF LIFT STUDIOS
More Than a Gym—A Community What drives Tami is the women she works with daily. Her clients inspire her, pushing her to continue evolving Lift Studios into a space where every woman feels seen, heard, and valued.
STRONG WOMEN, STRONGER COMMUNITY: TAMI, OWNER OF LIFT STUDIOS
More Than a Gym—A Community What drives Tami is the women she works with daily. Her clients inspire her, pushing her to continue evolving Lift Studios into a space where every woman feels seen, heard, and valued.

Winter Ascent '25 — Ryan Terry
Reaching the top isn’t the end. It’s where the real work begins.
Winter Ascent '25 — Ryan Terry
Reaching the top isn’t the end. It’s where the real work begins.

Winter Ascent '25 — Chris de Souza
Your training space should work as hard as you do. The Primal Home Gym isn’t about where you train—it’s about how.
Winter Ascent '25 — Chris de Souza
Your training space should work as hard as you do. The Primal Home Gym isn’t about where you train—it’s about how.

Winter Ascent '25 — Sarah Holden
Training doesn’t stop for the season, and neither do you. The Winter Ascent isn’t just about enduring the cold—it’s about conquering it.
Winter Ascent '25 — Sarah Holden
Training doesn’t stop for the season, and neither do you. The Winter Ascent isn’t just about enduring the cold—it’s about conquering it.

Getting back to the gym post Christmas
The festive season is over, and with it comes the indulgence, late nights, and (let’s be honest) the skipped workouts. If you’re an experienced gym-goer, you’ll know that getting back into your routine after Christmas can feel a bit daunting.
Getting back to the gym post Christmas
The festive season is over, and with it comes the indulgence, late nights, and (let’s be honest) the skipped workouts. If you’re an experienced gym-goer, you’ll know that getting back into your routine after Christmas can feel a bit daunting.