Thoughts from our experts
We aim to lift, empower and inspire others. Here you can find expert advice from the Primal team to guide your strength journey. Our Thoughts from Our Experts provides everything from training advice from our athletes, insights from our product teams to stories from our community to inspire you.
Are You Ready for Hybrid? Build the Space That Wins
A dedicated Hybrid training space offers more than just equipment—it offers an experience. One that challenges members, fosters community, and elevates your gym’s reputation.
Are You Ready for Hybrid? Build the Space That Wins
A dedicated Hybrid training space offers more than just equipment—it offers an experience. One that challenges members, fosters community, and elevates your gym’s reputation.
STRONG WOMEN, STRONGER COMMUNITY: TAMI, OWNER OF LIFT STUDIOS
More Than a Gym—A Community What drives Tami is the women she works with daily. Her clients inspire her, pushing her to continue evolving Lift Studios into a space where every woman feels seen, heard, and valued.
STRONG WOMEN, STRONGER COMMUNITY: TAMI, OWNER OF LIFT STUDIOS
More Than a Gym—A Community What drives Tami is the women she works with daily. Her clients inspire her, pushing her to continue evolving Lift Studios into a space where every woman feels seen, heard, and valued.
Winter Ascent '25 — Ryan Terry
Reaching the top isn’t the end. It’s where the real work begins.
Winter Ascent '25 — Ryan Terry
Reaching the top isn’t the end. It’s where the real work begins.
Winter Ascent '25 — Chris de Souza
Your training space should work as hard as you do. The Primal Home Gym isn’t about where you train—it’s about how.
Winter Ascent '25 — Chris de Souza
Your training space should work as hard as you do. The Primal Home Gym isn’t about where you train—it’s about how.
Winter Ascent '25 — Sarah Holden
Training doesn’t stop for the season, and neither do you. The Winter Ascent isn’t just about enduring the cold—it’s about conquering it.
Winter Ascent '25 — Sarah Holden
Training doesn’t stop for the season, and neither do you. The Winter Ascent isn’t just about enduring the cold—it’s about conquering it.
Getting back to the gym post Christmas
The festive season is over, and with it comes the indulgence, late nights, and (let’s be honest) the skipped workouts. If you’re an experienced gym-goer, you’ll know that getting back into your routine after Christmas can feel a bit daunting.
Getting back to the gym post Christmas
The festive season is over, and with it comes the indulgence, late nights, and (let’s be honest) the skipped workouts. If you’re an experienced gym-goer, you’ll know that getting back into your routine after Christmas can feel a bit daunting.
Space-Saving Solutions for Your Home Gym: Optimise Your Strength Training with PRIMAL®
Designing a home gym doesn’t mean compromising on functionality or quality, even in limited spaces. At PRIMAL®, we understand that creating a powerful training environment involves smart design and innovative equipment to make every inch count.
Space-Saving Solutions for Your Home Gym: Optimise Your Strength Training with PRIMAL®
Designing a home gym doesn’t mean compromising on functionality or quality, even in limited spaces. At PRIMAL®, we understand that creating a powerful training environment involves smart design and innovative equipment to make every inch count.
National Fitness Day at PRIMAL HQ
At PRIMAL, we believe fitness is more than just a lifestyle—it's a way of living. Our commitment to helping individuals reach their full potential is reflected in everything we do, from designing world-class strength equipment to fostering a culture that thrives on health, movement, and wellbeing.
National Fitness Day at PRIMAL HQ
At PRIMAL, we believe fitness is more than just a lifestyle—it's a way of living. Our commitment to helping individuals reach their full potential is reflected in everything we do, from designing world-class strength equipment to fostering a culture that thrives on health, movement, and wellbeing.
