The World’s Strongest – Powered By PRIMAL

Led by their mantra of ‘leave a legacy’’ Tom & Luke were keen to lay the foundations for future strong men and women and provide a place in the community for people of all ages and abilities to discover the benefits of training. A vision PRIMAL share as we seek to equip everybody to discover their true potential.

Initially a space for them to train privately for events, over time they wanted to give back to their local community and opened their gym – the Stoltman Strength Centre - up to the public.

They needed equipment that could withstand the rigours of their training, and a partner that understood their vision. Both forged in Scotland, built on hard work and determination the partnership between PRIMAL and the Stoltmans is a natural fit and we couldn’t wait to help them redesign their gym.

‘We trusted the guys at PRIMAL first & foremost. They’ve kitted out 100s of gyms around the world…you’ve got to go with their suggestions, and I think it’s really paid off.”

- Luke Stoltman

A Vision Takes Shape

Fierce competitors, backed by support from their community the brothers dreamt of establishing a training facility that would not only withstand their training demands, but also become a haven for their local community - bringing something unique to the Highlands.

For every client understanding the vision is our starting point at PRIMAL. We knew they needed to make careful use of the space they had, be kitted with the most robust equipment whilst also meeting the needs of the different training styles of gym members.

Empowering the Gym Redesign with PRIMAL

PRIMAL's team of experts optimised the available space, ensuring every square foot was harnessed for maximum impact. Each room serves a clear purpose whether an area for cardio, a strength machine room kitted with everything from leg machines, chest machines, power squats to a weights room with our Performance Series Power racks and free weights.

Unmatched Strength Equipment

Weightlifting platforms, power racks, barbells, and dumbbells—PRIMAL's strength equipment formed the foundations of the Stoltman Brothers' gym. Each piece was meticulously chosen for its durability, functionality, and compatibility with both their training regime and the needs of the gym members.

Signature Personalisation:

At PRIMAL we understand the power of branding and customisation. As they aim to 'leave a legacy' ensuring the Stoltman branding stood out throughout the gym equipment and facility was key. We made sure the new branding was present through signage but also on custom dumbbells and deadlift platforms.

PRIMAL’s collaboration with the Stoltman Brothers transformed their training facility into an unparalleled stronghold of strength and power. The new gym not only provides the brothers with the tools and environment to push beyond limits, it is helping develop the next generation of strong men and women.

Together, PRIMAL and the Stoltman Brothers exemplify a partnership forged in steel and an unwavering pursuit of greatness.

Featured Gyms

Transfit Widnes

Three coaches came together to combine their expertise, personal experiences and local knowledge, to create this huge and successful independent gym that would see a long term partnership with PRIMAL as a like-minded partner. Transfit Widnes: Best in the region When you get three passionate fitness professionals together, who like to train wherever they go, you get a wealth of knowledge about what makes a gym good.

Transfit Widnes

Three coaches came together to combine their expertise, personal experiences and local knowledge, to create this huge and successful independent gym that would see a long term partnership with PRIMAL as a like-minded partner. Transfit Widnes: Best in the region When you get three passionate fitness professionals together, who like to train wherever they go, you get a wealth of knowledge about what makes a gym good.

2 minute read Read more
Mar Hall - Fitness and Leisure Suite

The Prestigious 5 star hotel and wedding venue, Mar Hall, is entering the next chapter of hospitality with a multi-million pound upgrade to their facilities. At the centre of their refurb is the fitness and leisure suite, which includes a state-of-the-art PRIMAL gym.

Mar Hall - Fitness and Leisure Suite

The Prestigious 5 star hotel and wedding venue, Mar Hall, is entering the next chapter of hospitality with a multi-million pound upgrade to their facilities. At the centre of their refurb is the fitness and leisure suite, which includes a state-of-the-art PRIMAL gym.

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RT Fit: From World’s Number 1 to World’s First

Ryan Terry, professional athlete, and top men’s physique competitor, current Mr Olympia has been training out of gyms all around the world for over 20 years. Coupling his own experience and knowledge of honing your strength to an art, Ryan is now giving back to his community with a gym that takes the best elements of all other gyms and then some.

RT Fit: From World’s Number 1 to World’s First

Ryan Terry, professional athlete, and top men’s physique competitor, current Mr Olympia has been training out of gyms all around the world for over 20 years. Coupling his own experience and knowledge of honing your strength to an art, Ryan is now giving back to his community with a gym that takes the best elements of all other gyms and then some.

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The Holistic Gym - Designed by Primal

The Holistic Gym is a testament to the power of collaboration between fitness trainers and innovative gym equipment providers. With a strong emphasis on creating a welcoming community atmosphere and promoting holistic well-being, The Holistic Gym partnered with Primal to design an exceptional fitness facility.

The Holistic Gym - Designed by Primal

The Holistic Gym is a testament to the power of collaboration between fitness trainers and innovative gym equipment providers. With a strong emphasis on creating a welcoming community atmosphere and promoting holistic well-being, The Holistic Gym partnered with Primal to design an exceptional fitness facility.

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Evolution Fitness

At Primal, we take pride in our commitment to helping businesses and communities achieve their strength and fitness goals. Recently, we had the privilege of collaborating with Evolution Fitness to turn an old electrical goods store into a stunning training facility for the local community.

Evolution Fitness

At Primal, we take pride in our commitment to helping businesses and communities achieve their strength and fitness goals. Recently, we had the privilege of collaborating with Evolution Fitness to turn an old electrical goods store into a stunning training facility for the local community.

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Xceed Glasgow

Ryan Atkin, a passionate personal trainer with a vision to empower women through strength training, embarked on the journey of opening his dream gym, Xceed Glasgow. To bring his vision to life, Ryan chose to partner with PRIMAL, having used our equipment for many years.

Xceed Glasgow

Ryan Atkin, a passionate personal trainer with a vision to empower women through strength training, embarked on the journey of opening his dream gym, Xceed Glasgow. To bring his vision to life, Ryan chose to partner with PRIMAL, having used our equipment for many years.

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SCULPT Ashington. Designed by Primal.

Sculpting Success: The Latest Fitness Facility from Adam Collard – Powered by PRIMAL PRIMAL, have continued to grow their partnership with fitness enthusiast and television personality Adam Collard to launch his second fitness centre in the north-east. Adam Collard's fitness vision comes to life with Sculpt Ashington, a dynamic space designed to elevate fitness experiences through innovation, premium strength equipment, and expert training.

SCULPT Ashington. Designed by Primal.

Sculpting Success: The Latest Fitness Facility from Adam Collard – Powered by PRIMAL PRIMAL, have continued to grow their partnership with fitness enthusiast and television personality Adam Collard to launch his second fitness centre in the north-east. Adam Collard's fitness vision comes to life with Sculpt Ashington, a dynamic space designed to elevate fitness experiences through innovation, premium strength equipment, and expert training.

3 minute read Read more
Novo Gym

London's fitness scene just got a major upgrade with the arrival of PRIMAL. With PRIMAL's expertise and commitment to excellence, combined with Novo's innovative training model, this impressive facility is...

Novo Gym

London's fitness scene just got a major upgrade with the arrival of PRIMAL. With PRIMAL's expertise and commitment to excellence, combined with Novo's innovative training model, this impressive facility is...

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PRIMAL Powers Burnley F.C. with New Performance Centre

Burnley F.C'.s triumphant Championship title win and subsequent promotion to the topflight for the 23/24 season have ignited excitement among football fans. To ensure the team's success in the Premier...

PRIMAL Powers Burnley F.C. with New Performance Centre

Burnley F.C'.s triumphant Championship title win and subsequent promotion to the topflight for the 23/24 season have ignited excitement among football fans. To ensure the team's success in the Premier...

2 minute read Read more
THE WORLD’S STRONGEST – POWERED BY PRIMAL

Led by their mantra of ‘leave a legacy’’ Tom & Luke were keen to lay the foundations for future strong men and women and provide a place in the community for people of all ages and abilities to discover the benefits of training. A vision PRIMAL share as we seek to equip everybody to discover their true potential.

THE WORLD’S STRONGEST – POWERED BY PRIMAL

Led by their mantra of ‘leave a legacy’’ Tom & Luke were keen to lay the foundations for future strong men and women and provide a place in the community for people of all ages and abilities to discover the benefits of training. A vision PRIMAL share as we seek to equip everybody to discover their true potential.

2 minute read Read more
St M's Gym

St M’s Gym St M’s gym in Twickenham London is a small independent gym focused on providing a beautiful gym for the local community to train no matter their age, ability, or experience. Their owner, Jubi wanted to create an ‘aesthetically pleasing’ space that would provide clients with training from expert coaches ensuring clients receive quality training and guidance.

St M's Gym

St M’s Gym St M’s gym in Twickenham London is a small independent gym focused on providing a beautiful gym for the local community to train no matter their age, ability, or experience. Their owner, Jubi wanted to create an ‘aesthetically pleasing’ space that would provide clients with training from expert coaches ensuring clients receive quality training and guidance.

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Sion William PT Bourne

Why did you choose Primal Strength?: I choose to use Primal to equip my PT studio as I’d used some of their kit at various gyms and been very impressed by their quality. Once I checked out the website and saw the range of kit on offer alongside the consistent positive feedback from happy customers I didn’t think about going anywhere else.

Sion William PT Bourne

Why did you choose Primal Strength?: I choose to use Primal to equip my PT studio as I’d used some of their kit at various gyms and been very impressed by their quality. Once I checked out the website and saw the range of kit on offer alongside the consistent positive feedback from happy customers I didn’t think about going anywhere else.

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Fitness Yeovil

Why did you choose Primal Strength?: We were liaising with a well-known fitness brand regards the gym design and equipment fit-out, but found the service ‘sluggish’ at best, and the equipment prices were sky-high. We were very despondent at the general attitude of the supplier we were going to use, and then someone suggested we spoke to Primal Strength.

Fitness Yeovil

Why did you choose Primal Strength?: We were liaising with a well-known fitness brand regards the gym design and equipment fit-out, but found the service ‘sluggish’ at best, and the equipment prices were sky-high. We were very despondent at the general attitude of the supplier we were going to use, and then someone suggested we spoke to Primal Strength.

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Home Gym - Lockdown

When all of the gyms closed and i made the decision to invest in a small home gym to allow me to keep myself on an even keel, so I turned to Primal Strength to create a High Quality home Gym, I couldn’t purchase anything lower quality as I needed any rack I bought to be rated for 400Kg+, thankfully Primal Strength happens to sell racks and strength solutions that professional gyms buy. Initially I bought the V3 commercial half rack but when i realised i could fit a cable attachment in I upgraded to the personal training system which is the rack, some storage and a 90Kg cable system.

Home Gym - Lockdown

When all of the gyms closed and i made the decision to invest in a small home gym to allow me to keep myself on an even keel, so I turned to Primal Strength to create a High Quality home Gym, I couldn’t purchase anything lower quality as I needed any rack I bought to be rated for 400Kg+, thankfully Primal Strength happens to sell racks and strength solutions that professional gyms buy. Initially I bought the V3 commercial half rack but when i realised i could fit a cable attachment in I upgraded to the personal training system which is the rack, some storage and a 90Kg cable system.

1 minute read Read more
Evolve – Poland

Why did you choose Primal Strength?: I was fortunate enough to be one of the first orders processed by Primal Strength, and any fears of handing my hard earned cash over to an unproven brand name was swiftly dealt with. Steven and his team were always on hand to deal with any questions or stresses I may have had at the time.

Evolve – Poland

Why did you choose Primal Strength?: I was fortunate enough to be one of the first orders processed by Primal Strength, and any fears of handing my hard earned cash over to an unproven brand name was swiftly dealt with. Steven and his team were always on hand to deal with any questions or stresses I may have had at the time.

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Bodypower – India

Why did you choose Primal Strength?: With Amanora being our flagship BodyPower Gym across the whole of India, we needed to make sure the gym equipment quality reflected this – the Primal Strength equipment certainly does so! We receive regular comments from members on the Primal machines/bars, much more so than the other International brands we have in there, many feeding back not just on the quality of the equipment but also the look and how easy it is to use. Whilst many brands on the market these days tend to copy what others do, it’s refreshing to see a company such as Primal leading the way when it comes to not just product innovation but quality of what they produce.

Bodypower – India

Why did you choose Primal Strength?: With Amanora being our flagship BodyPower Gym across the whole of India, we needed to make sure the gym equipment quality reflected this – the Primal Strength equipment certainly does so! We receive regular comments from members on the Primal machines/bars, much more so than the other International brands we have in there, many feeding back not just on the quality of the equipment but also the look and how easy it is to use. Whilst many brands on the market these days tend to copy what others do, it’s refreshing to see a company such as Primal leading the way when it comes to not just product innovation but quality of what they produce.

1 minute read Read more
FIT Tovarna – Slovenia

Why did you choose Primal Strength?: Primal Strength is the best possible partner regarding fitness equipment in the past few years. The support we get is amazing and all of the team is really working in a manner that gives us the best experience while improving our gym layout and equipment.

FIT Tovarna – Slovenia

Why did you choose Primal Strength?: Primal Strength is the best possible partner regarding fitness equipment in the past few years. The support we get is amazing and all of the team is really working in a manner that gives us the best experience while improving our gym layout and equipment.

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Samien Fitness – Stoke-on-Trent

Why did you choose Primal Strength?: We tested the kit out in another gym, liked the style, it was cheap for the quality and we loved the design. We also loved the range of the kit and how Primal Strength constantly expand its equipment.

Samien Fitness – Stoke-on-Trent

Why did you choose Primal Strength?: We tested the kit out in another gym, liked the style, it was cheap for the quality and we loved the design. We also loved the range of the kit and how Primal Strength constantly expand its equipment.

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Oragym

Why did you choose Primal Strength?: As a new start up business I needed to find a full turn key solution and a company that could come in and help me realise my vision. From design and planning to finance, fit-out and aftercare, Primal were our chosen brand after searching through a handful of other more established brands, because I built a relationship with Steven and I felt that the equipment was also more in keeping with our brand.

Oragym

Why did you choose Primal Strength?: As a new start up business I needed to find a full turn key solution and a company that could come in and help me realise my vision. From design and planning to finance, fit-out and aftercare, Primal were our chosen brand after searching through a handful of other more established brands, because I built a relationship with Steven and I felt that the equipment was also more in keeping with our brand.

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Empowered Fit

Why did you choose Primal Strength?: We choose primal cause we liked the look of it and the excellent customer service that went above and beyond the other companies we were chatting to. The ability to supply everything I could possibly need was another mayor factor.

Empowered Fit

Why did you choose Primal Strength?: We choose primal cause we liked the look of it and the excellent customer service that went above and beyond the other companies we were chatting to. The ability to supply everything I could possibly need was another mayor factor.

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Tree House Gym – London

Tree House Gym – London

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Graft Haus

Why did you choose Primal Strength?: Primal was an easy choice for us. Having tested a few pieces of the kit at BodyPower it was clear that the range was well thought out and built to last, then following a price comparison with other brands, we were amazed by the value.

Graft Haus

Why did you choose Primal Strength?: Primal was an easy choice for us. Having tested a few pieces of the kit at BodyPower it was clear that the range was well thought out and built to last, then following a price comparison with other brands, we were amazed by the value.

1 minute read Read more
Fitness Studio 46 – Stourbridge

Why did you choose Primal Strength?: Fitness Studio 46 is a boutique fitness studio, specialising in customised small group coaching. As a 700sq ft facility, space saving was a huge priority, so we were in need of a very competent equipment manufacturer & installation team! We were directed to Primal Strength though ties to The PT Coach, Phil Learney.

Fitness Studio 46 – Stourbridge

Why did you choose Primal Strength?: Fitness Studio 46 is a boutique fitness studio, specialising in customised small group coaching. As a 700sq ft facility, space saving was a huge priority, so we were in need of a very competent equipment manufacturer & installation team! We were directed to Primal Strength though ties to The PT Coach, Phil Learney.

1 minute read Read more
Baseline Fitness

Why did you choose Primal Strength?: There are many reasons why we chose Primal Strength over others but just to mention a few; Quality and pricing – The quality of the equipment is incredibly impressive as the cost was considerably lower than some of the other big brands such as Hammer Strength by Life Fitness etc. This was really important for us as a start-up business as quality of equipment was high on our priority list.

Baseline Fitness

Why did you choose Primal Strength?: There are many reasons why we chose Primal Strength over others but just to mention a few; Quality and pricing – The quality of the equipment is incredibly impressive as the cost was considerably lower than some of the other big brands such as Hammer Strength by Life Fitness etc. This was really important for us as a start-up business as quality of equipment was high on our priority list.

1 minute read Read more
Field Street Gym

Why did you choose Primal Strength?: Initially it was Primal Strengths modern and upto date look of their equipment that grabbed my attention. I then looked further into cost and was surprised how competitive they where in comparison to other commercial brands.

Field Street Gym

Why did you choose Primal Strength?: Initially it was Primal Strengths modern and upto date look of their equipment that grabbed my attention. I then looked further into cost and was surprised how competitive they where in comparison to other commercial brands.

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FIIT41 - Harpenden

"Primal Strength was an easy choice for us. We had been in discussions with several other brands previously, but built a fantastic relationship with Euan who had supported us over...

FIIT41 - Harpenden

"Primal Strength was an easy choice for us. We had been in discussions with several other brands previously, but built a fantastic relationship with Euan who had supported us over...

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Sorella Strength

In the realm of strength and fitness, PRIMAL has always been at the forefront of innovation and progress. We understand the importance of inclusivity and catering to diverse needs within...

Sorella Strength

In the realm of strength and fitness, PRIMAL has always been at the forefront of innovation and progress. We understand the importance of inclusivity and catering to diverse needs within...

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Scholes Gym

Primal are delighted to be part of the successful opening of Scholes Gym, Oldham. We worked with Arron and Alicia to turn an old warehouse into a state-of-the-art gym in 6 months.

Scholes Gym

Primal are delighted to be part of the successful opening of Scholes Gym, Oldham. We worked with Arron and Alicia to turn an old warehouse into a state-of-the-art gym in 6 months.

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Celtic Football Club – Glasgow

As an elite football team Celtic FC demands the best training facilities for their players. Knowing the difference that purposeful strength and conditioning sessions can make on a player’s success, Celtic sought to work with Primal as the experts in designing elite training facilities to create their new performance centre.

Celtic Football Club – Glasgow

As an elite football team Celtic FC demands the best training facilities for their players. Knowing the difference that purposeful strength and conditioning sessions can make on a player’s success, Celtic sought to work with Primal as the experts in designing elite training facilities to create their new performance centre.

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Flutter Entertainment

Flutter Entertainment is a global sports betting, gaming and entertainment provider. They, like Primal work in an evolving industry and challenge themselves to always be better.

Flutter Entertainment

Flutter Entertainment is a global sports betting, gaming and entertainment provider. They, like Primal work in an evolving industry and challenge themselves to always be better.

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Prime

We begin every gym design process by really getting an in depth understanding as to what the overall aims, objectives, and vision for the space are. Prime wanted to create a bespoke, sleek, state of the art health club located on the Isle of Man that was designed to suit all training types and appeal to a wide variety of demographics.

Prime

We begin every gym design process by really getting an in depth understanding as to what the overall aims, objectives, and vision for the space are. Prime wanted to create a bespoke, sleek, state of the art health club located on the Isle of Man that was designed to suit all training types and appeal to a wide variety of demographics.

1 minute read Read more