BACKGROUND
PRIMAL is proud to partner with The Gym Group, supporting the evolution of strength training across their nationwide estate. Through the integration of our hero
pieces, clubs have enhanced member engagement and elevated their overall strength offering.
THE BRIEF
Strategically placed, high-impact equipment creates focal points on the gym floor, encouraging greater utilisation and delivering a more premium training
experience. These additions attract serious lifters while making strength training more accessible to everyday members.
THE SOLUTION
Following the success of the initial installations, PRIMAL will support a 50+ site rollout throughout 2026, extending these enhanced strength environments across the network. The result is a stronger, more dynamic gym experience that drives participation, supports progression, and reinforces The Gym Group’s commitment to accessible, high-quality training nationwide.
As Featured in the Gym Group
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Plate Loaded Rotating Smith Back Row
Regular price £3,499.99Sale price £3,499.99 Regular priceUnit price per -
Plate Loaded ISO Bicep Curl
RRP £2,639.99Regular price £2,499.99Sale price £2,499.99 Regular priceUnit price per -
Plate Loaded ISO Front Pull Down/Dual High Row
RRP £3,359.99Regular price £3,599.99Sale price £3,599.99 Regular priceUnit price per
Case Studies
