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Strength training equipment
Forged in Glasgow
PRIMAL® is who we are. Strength is what we do. From first-timers to the fit-for-lifers, from the every day lifters to the everyday athlete, we design the finest strength training equipment to help any and every body improve their health and wellbeing and discover a strength they didn't know they possessed.
Choose Your Series
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Personal Series
Shop Personal SeriesDefy preconceptions. PRIMAL® Personal Series has been created to bring the best in strength training to your home gym. Designed without compromise, whether a first timer or fit-for-lifer, discover your true potential with class leading home strength equipment.
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PRO Series
Shop Pro SeriesGo beyond boundaries. Uniquely designed to be both ergonomically and biomechanically better, PRIMAL® Pro Series provides unrivalled equipment performance for professional gyms. Created by industry experts and built better to build better.
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PERFORMANCE Series
Shop Performance SeriesReady for the next level. PRIMAL® Performance Series offers the ultimate in precision crafted commercial equipment. Biomechanically engineered and overbuilt to withstand the rigours of any gym environment. Leading the way on innovation and design, this series sets a new industry standard.
Together we are primal
Primal was created to provide the finest strength training equipment on the market, but our mission goes beyond that. We're here to forge friendships and communities, to create welcoming and inclusive spaces for people of all ages and every level to discover the joys of strength training.
Featured Gyms
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Primal x Fly
At PRIMAL, we believe in building training environments that are designed to last. FLY's space is a perfect example of how smart design, the right equipment, and strong community culture come together to create something exceptional.
Primal x Fly
At PRIMAL, we believe in building training environments that are designed to last. FLY's space is a perfect example of how smart design, the right equipment, and strong community culture come together to create something exceptional.
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Supplement Needs
Through expert design, cutting-edge strength equipment, and a commitment to performance, PRIMAL and SN Hub have set a new standard for strength training facilities, ensuring members have access to the best in resistance training today and for years to come. .
Supplement Needs
Through expert design, cutting-edge strength equipment, and a commitment to performance, PRIMAL and SN Hub have set a new standard for strength training facilities, ensuring members have access to the best in resistance training today and for years to come. .
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Kult Fitness: Empowering Women to Push Their Limits and Embrace Their Strength
In the heart of Buckhaven, Fife, Kult Fitness is redefining fitness for women. This female-only gym is designed to help women build strength, confidence, and resilience.
Kult Fitness: Empowering Women to Push Their Limits and Embrace Their Strength
In the heart of Buckhaven, Fife, Kult Fitness is redefining fitness for women. This female-only gym is designed to help women build strength, confidence, and resilience.
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Edinburgh Leisure- EVOLVE Hybrid Training Zone
When Edinburgh Leisure set out to transform a quiet corner of their Meadowbank Sports Centre, they had a bold vision: create a fitness space that breaks the mould, inspires members, and brings something fresh to their community. They teamed up with PRIMAL to make it happen, and the result is EVOLVE—a game-changing hybrid training zone that’s already turning heads and changing lives.
Edinburgh Leisure- EVOLVE Hybrid Training Zone
When Edinburgh Leisure set out to transform a quiet corner of their Meadowbank Sports Centre, they had a bold vision: create a fitness space that breaks the mould, inspires members, and brings something fresh to their community. They teamed up with PRIMAL to make it happen, and the result is EVOLVE—a game-changing hybrid training zone that’s already turning heads and changing lives.
3 minute read Read more -
Transfit Widnes
Three coaches came together to combine their expertise, personal experiences and local knowledge, to create this huge and successful independent gym that would see a long term partnership with PRIMAL as a like-minded partner. Transfit Widnes: Best in the region When you get three passionate fitness professionals together, who like to train wherever they go, you get a wealth of knowledge about what makes a gym good.
Transfit Widnes
Three coaches came together to combine their expertise, personal experiences and local knowledge, to create this huge and successful independent gym that would see a long term partnership with PRIMAL as a like-minded partner. Transfit Widnes: Best in the region When you get three passionate fitness professionals together, who like to train wherever they go, you get a wealth of knowledge about what makes a gym good.
2 minute read Read more -
Mar Hall - Fitness and Leisure Suite
The Prestigious 5 star hotel and wedding venue, Mar Hall, is entering the next chapter of hospitality with a multi-million pound upgrade to their facilities. At the centre of their refurb is the fitness and leisure suite, which includes a state-of-the-art PRIMAL gym.
Mar Hall - Fitness and Leisure Suite
The Prestigious 5 star hotel and wedding venue, Mar Hall, is entering the next chapter of hospitality with a multi-million pound upgrade to their facilities. At the centre of their refurb is the fitness and leisure suite, which includes a state-of-the-art PRIMAL gym.
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RT Fit: From World’s Number 1 to World’s First
Ryan Terry, professional athlete, and top men’s physique competitor, current Mr Olympia has been training out of gyms all around the world for over 20 years. Coupling his own experience and knowledge of honing your strength to an art, Ryan is now giving back to his community with a gym that takes the best elements of all other gyms and then some.
RT Fit: From World’s Number 1 to World’s First
Ryan Terry, professional athlete, and top men’s physique competitor, current Mr Olympia has been training out of gyms all around the world for over 20 years. Coupling his own experience and knowledge of honing your strength to an art, Ryan is now giving back to his community with a gym that takes the best elements of all other gyms and then some.
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The Holistic Gym - Designed by Primal
The Holistic Gym is a testament to the power of collaboration between fitness trainers and innovative gym equipment providers. With a strong emphasis on creating a welcoming community atmosphere and promoting holistic well-being, The Holistic Gym partnered with Primal to design an exceptional fitness facility.
The Holistic Gym - Designed by Primal
The Holistic Gym is a testament to the power of collaboration between fitness trainers and innovative gym equipment providers. With a strong emphasis on creating a welcoming community atmosphere and promoting holistic well-being, The Holistic Gym partnered with Primal to design an exceptional fitness facility.
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Evolution Fitness
At Primal, we take pride in our commitment to helping businesses and communities achieve their strength and fitness goals. Recently, we had the privilege of collaborating with Evolution Fitness to turn an old electrical goods store into a stunning training facility for the local community.
Evolution Fitness
At Primal, we take pride in our commitment to helping businesses and communities achieve their strength and fitness goals. Recently, we had the privilege of collaborating with Evolution Fitness to turn an old electrical goods store into a stunning training facility for the local community.
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Xceed Glasgow
Ryan Atkin, a passionate personal trainer with a vision to empower women through strength training, embarked on the journey of opening his dream gym, Xceed Glasgow. To bring his vision to life, Ryan chose to partner with PRIMAL, having used our equipment for many years.
Xceed Glasgow
Ryan Atkin, a passionate personal trainer with a vision to empower women through strength training, embarked on the journey of opening his dream gym, Xceed Glasgow. To bring his vision to life, Ryan chose to partner with PRIMAL, having used our equipment for many years.
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SCULPT Ashington. Designed by Primal.
Sculpting Success: The Latest Fitness Facility from Adam Collard – Powered by PRIMAL PRIMAL, have continued to grow their partnership with fitness enthusiast and television personality Adam Collard to launch his second fitness centre in the north-east. Adam Collard's fitness vision comes to life with Sculpt Ashington, a dynamic space designed to elevate fitness experiences through innovation, premium strength equipment, and expert training.
SCULPT Ashington. Designed by Primal.
Sculpting Success: The Latest Fitness Facility from Adam Collard – Powered by PRIMAL PRIMAL, have continued to grow their partnership with fitness enthusiast and television personality Adam Collard to launch his second fitness centre in the north-east. Adam Collard's fitness vision comes to life with Sculpt Ashington, a dynamic space designed to elevate fitness experiences through innovation, premium strength equipment, and expert training.
3 minute read Read more -
Novo Gym
London's fitness scene just got a major upgrade with the arrival of PRIMAL. With PRIMAL's expertise and commitment to excellence, combined with Novo's innovative training model, this impressive facility is...
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PRIMAL Powers Burnley F.C. with New Performance Centre
Burnley F.C'.s triumphant Championship title win and subsequent promotion to the topflight for the 23/24 season have ignited excitement among football fans. To ensure the team's success in the Premier...
PRIMAL Powers Burnley F.C. with New Performance Centre
Burnley F.C'.s triumphant Championship title win and subsequent promotion to the topflight for the 23/24 season have ignited excitement among football fans. To ensure the team's success in the Premier...
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THE WORLD’S STRONGEST – POWERED BY PRIMAL
Led by their mantra of ‘leave a legacy’’ Tom & Luke were keen to lay the foundations for future strong men and women and provide a place in the community for people of all ages and abilities to discover the benefits of training. A vision PRIMAL share as we seek to equip everybody to discover their true potential.
THE WORLD’S STRONGEST – POWERED BY PRIMAL
Led by their mantra of ‘leave a legacy’’ Tom & Luke were keen to lay the foundations for future strong men and women and provide a place in the community for people of all ages and abilities to discover the benefits of training. A vision PRIMAL share as we seek to equip everybody to discover their true potential.
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St M's Gym
St M’s Gym St M’s gym in Twickenham London is a small independent gym focused on providing a beautiful gym for the local community to train no matter their age, ability, or experience. Their owner, Jubi wanted to create an ‘aesthetically pleasing’ space that would provide clients with training from expert coaches ensuring clients receive quality training and guidance.
St M's Gym
St M’s Gym St M’s gym in Twickenham London is a small independent gym focused on providing a beautiful gym for the local community to train no matter their age, ability, or experience. Their owner, Jubi wanted to create an ‘aesthetically pleasing’ space that would provide clients with training from expert coaches ensuring clients receive quality training and guidance.
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Sion William PT Bourne
Why did you choose Primal Strength?: I choose to use Primal to equip my PT studio as I’d used some of their kit at various gyms and been very impressed by their quality. Once I checked out the website and saw the range of kit on offer alongside the consistent positive feedback from happy customers I didn’t think about going anywhere else.
Sion William PT Bourne
Why did you choose Primal Strength?: I choose to use Primal to equip my PT studio as I’d used some of their kit at various gyms and been very impressed by their quality. Once I checked out the website and saw the range of kit on offer alongside the consistent positive feedback from happy customers I didn’t think about going anywhere else.
1 minute read Read more -
Fitness Yeovil
Why did you choose Primal Strength?: We were liaising with a well-known fitness brand regards the gym design and equipment fit-out, but found the service ‘sluggish’ at best, and the equipment prices were sky-high. We were very despondent at the general attitude of the supplier we were going to use, and then someone suggested we spoke to Primal Strength.
Fitness Yeovil
Why did you choose Primal Strength?: We were liaising with a well-known fitness brand regards the gym design and equipment fit-out, but found the service ‘sluggish’ at best, and the equipment prices were sky-high. We were very despondent at the general attitude of the supplier we were going to use, and then someone suggested we spoke to Primal Strength.
1 minute read Read more -
Home Gym - Lockdown
When all of the gyms closed and i made the decision to invest in a small home gym to allow me to keep myself on an even keel, so I turned to Primal Strength to create a High Quality home Gym, I couldn’t purchase anything lower quality as I needed any rack I bought to be rated for 400Kg+, thankfully Primal Strength happens to sell racks and strength solutions that professional gyms buy. Initially I bought the V3 commercial half rack but when i realised i could fit a cable attachment in I upgraded to the personal training system which is the rack, some storage and a 90Kg cable system.
Home Gym - Lockdown
When all of the gyms closed and i made the decision to invest in a small home gym to allow me to keep myself on an even keel, so I turned to Primal Strength to create a High Quality home Gym, I couldn’t purchase anything lower quality as I needed any rack I bought to be rated for 400Kg+, thankfully Primal Strength happens to sell racks and strength solutions that professional gyms buy. Initially I bought the V3 commercial half rack but when i realised i could fit a cable attachment in I upgraded to the personal training system which is the rack, some storage and a 90Kg cable system.
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Evolve – Poland
Why did you choose Primal Strength?: I was fortunate enough to be one of the first orders processed by Primal Strength, and any fears of handing my hard earned cash over to an unproven brand name was swiftly dealt with. Steven and his team were always on hand to deal with any questions or stresses I may have had at the time.
Evolve – Poland
Why did you choose Primal Strength?: I was fortunate enough to be one of the first orders processed by Primal Strength, and any fears of handing my hard earned cash over to an unproven brand name was swiftly dealt with. Steven and his team were always on hand to deal with any questions or stresses I may have had at the time.
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Bodypower – India
Why did you choose Primal Strength?: With Amanora being our flagship BodyPower Gym across the whole of India, we needed to make sure the gym equipment quality reflected this – the Primal Strength equipment certainly does so! We receive regular comments from members on the Primal machines/bars, much more so than the other International brands we have in there, many feeding back not just on the quality of the equipment but also the look and how easy it is to use. Whilst many brands on the market these days tend to copy what others do, it’s refreshing to see a company such as Primal leading the way when it comes to not just product innovation but quality of what they produce.
Bodypower – India
Why did you choose Primal Strength?: With Amanora being our flagship BodyPower Gym across the whole of India, we needed to make sure the gym equipment quality reflected this – the Primal Strength equipment certainly does so! We receive regular comments from members on the Primal machines/bars, much more so than the other International brands we have in there, many feeding back not just on the quality of the equipment but also the look and how easy it is to use. Whilst many brands on the market these days tend to copy what others do, it’s refreshing to see a company such as Primal leading the way when it comes to not just product innovation but quality of what they produce.
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FIT Tovarna – Slovenia
Why did you choose Primal Strength?: Primal Strength is the best possible partner regarding fitness equipment in the past few years. The support we get is amazing and all of the team is really working in a manner that gives us the best experience while improving our gym layout and equipment.
FIT Tovarna – Slovenia
Why did you choose Primal Strength?: Primal Strength is the best possible partner regarding fitness equipment in the past few years. The support we get is amazing and all of the team is really working in a manner that gives us the best experience while improving our gym layout and equipment.
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Samien Fitness – Stoke-on-Trent
Why did you choose Primal Strength?: We tested the kit out in another gym, liked the style, it was cheap for the quality and we loved the design. We also loved the range of the kit and how Primal Strength constantly expand its equipment.
Samien Fitness – Stoke-on-Trent
Why did you choose Primal Strength?: We tested the kit out in another gym, liked the style, it was cheap for the quality and we loved the design. We also loved the range of the kit and how Primal Strength constantly expand its equipment.
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Oragym
Why did you choose Primal Strength?: As a new start up business I needed to find a full turn key solution and a company that could come in and help me realise my vision. From design and planning to finance, fit-out and aftercare, Primal were our chosen brand after searching through a handful of other more established brands, because I built a relationship with Steven and I felt that the equipment was also more in keeping with our brand.
Oragym
Why did you choose Primal Strength?: As a new start up business I needed to find a full turn key solution and a company that could come in and help me realise my vision. From design and planning to finance, fit-out and aftercare, Primal were our chosen brand after searching through a handful of other more established brands, because I built a relationship with Steven and I felt that the equipment was also more in keeping with our brand.
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Empowered Fit
Why did you choose Primal Strength?: We choose primal cause we liked the look of it and the excellent customer service that went above and beyond the other companies we were chatting to. The ability to supply everything I could possibly need was another mayor factor.
Empowered Fit
Why did you choose Primal Strength?: We choose primal cause we liked the look of it and the excellent customer service that went above and beyond the other companies we were chatting to. The ability to supply everything I could possibly need was another mayor factor.
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Graft Haus
Why did you choose Primal Strength?: Primal was an easy choice for us. Having tested a few pieces of the kit at BodyPower it was clear that the range was well thought out and built to last, then following a price comparison with other brands, we were amazed by the value.
Graft Haus
Why did you choose Primal Strength?: Primal was an easy choice for us. Having tested a few pieces of the kit at BodyPower it was clear that the range was well thought out and built to last, then following a price comparison with other brands, we were amazed by the value.
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Fitness Studio 46 – Stourbridge
Why did you choose Primal Strength?: Fitness Studio 46 is a boutique fitness studio, specialising in customised small group coaching. As a 700sq ft facility, space saving was a huge priority, so we were in need of a very competent equipment manufacturer & installation team! We were directed to Primal Strength though ties to The PT Coach, Phil Learney.
Fitness Studio 46 – Stourbridge
Why did you choose Primal Strength?: Fitness Studio 46 is a boutique fitness studio, specialising in customised small group coaching. As a 700sq ft facility, space saving was a huge priority, so we were in need of a very competent equipment manufacturer & installation team! We were directed to Primal Strength though ties to The PT Coach, Phil Learney.
1 minute read Read more -
Baseline Fitness
Why did you choose Primal Strength?: There are many reasons why we chose Primal Strength over others but just to mention a few; Quality and pricing – The quality of the equipment is incredibly impressive as the cost was considerably lower than some of the other big brands such as Hammer Strength by Life Fitness etc. This was really important for us as a start-up business as quality of equipment was high on our priority list.
Baseline Fitness
Why did you choose Primal Strength?: There are many reasons why we chose Primal Strength over others but just to mention a few; Quality and pricing – The quality of the equipment is incredibly impressive as the cost was considerably lower than some of the other big brands such as Hammer Strength by Life Fitness etc. This was really important for us as a start-up business as quality of equipment was high on our priority list.
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Field Street Gym
Why did you choose Primal Strength?: Initially it was Primal Strengths modern and upto date look of their equipment that grabbed my attention. I then looked further into cost and was surprised how competitive they where in comparison to other commercial brands.
Field Street Gym
Why did you choose Primal Strength?: Initially it was Primal Strengths modern and upto date look of their equipment that grabbed my attention. I then looked further into cost and was surprised how competitive they where in comparison to other commercial brands.
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FIIT41 - Harpenden
"Primal Strength was an easy choice for us. We had been in discussions with several other brands previously, but built a fantastic relationship with Euan who had supported us over...
FIIT41 - Harpenden
"Primal Strength was an easy choice for us. We had been in discussions with several other brands previously, but built a fantastic relationship with Euan who had supported us over...
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Sorella Strength
In the realm of strength and fitness, PRIMAL has always been at the forefront of innovation and progress. We understand the importance of inclusivity and catering to diverse needs within...
Sorella Strength
In the realm of strength and fitness, PRIMAL has always been at the forefront of innovation and progress. We understand the importance of inclusivity and catering to diverse needs within...
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Scholes Gym
Primal are delighted to be part of the successful opening of Scholes Gym, Oldham. We worked with Arron and Alicia to turn an old warehouse into a state-of-the-art gym in 6 months.
Scholes Gym
Primal are delighted to be part of the successful opening of Scholes Gym, Oldham. We worked with Arron and Alicia to turn an old warehouse into a state-of-the-art gym in 6 months.
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Celtic Football Club – Glasgow
As an elite football team Celtic FC demands the best training facilities for their players. Knowing the difference that purposeful strength and conditioning sessions can make on a player’s success, Celtic sought to work with Primal as the experts in designing elite training facilities to create their new performance centre.
Celtic Football Club – Glasgow
As an elite football team Celtic FC demands the best training facilities for their players. Knowing the difference that purposeful strength and conditioning sessions can make on a player’s success, Celtic sought to work with Primal as the experts in designing elite training facilities to create their new performance centre.
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Flutter Entertainment
Flutter Entertainment is a global sports betting, gaming and entertainment provider. They, like Primal work in an evolving industry and challenge themselves to always be better.
Flutter Entertainment
Flutter Entertainment is a global sports betting, gaming and entertainment provider. They, like Primal work in an evolving industry and challenge themselves to always be better.
1 minute read Read more -
Prime
We begin every gym design process by really getting an in depth understanding as to what the overall aims, objectives, and vision for the space are. Prime wanted to create a bespoke, sleek, state of the art health club located on the Isle of Man that was designed to suit all training types and appeal to a wide variety of demographics.
Prime
We begin every gym design process by really getting an in depth understanding as to what the overall aims, objectives, and vision for the space are. Prime wanted to create a bespoke, sleek, state of the art health club located on the Isle of Man that was designed to suit all training types and appeal to a wide variety of demographics.
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Featured Products
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Use Code EXTRA15 to get 15% off
Primal Personal Series 25kg Adjustable Dumbbells (PAIR) with Stand
RRP £599.99Regular price £499.99Regular price Sale price £499.99Unit price / per -
Sale Use Code EXTRA15 to get 15% off
Primal Performance Series 140kg Competition Kettlebell Bundle
Regular price £539.99Regular price £599.99 Sale price £539.99Unit price / per -
Use Code EXTRA15 to get 15% off
Primal Performance Series Half Rack
RRP £1,799.99 RRP £3,239.99Regular price From £1,499.99Regular price Sale price From £1,499.99Unit price / per -
Use Code EXTRA15 to get 15% off
Primal Personal Series Flat Folding Adjustable Bench
RRP £359.99Regular price £299.99Regular price Sale price £299.99Unit price / per -
Use Code EXTRA15 to get 15% off
Primal Performance Series Power HIIT Skier
RRP £1,319.99 RRP £1,439.99Regular price From £1,099.99Regular price Sale price From £1,099.99Unit price / per -
Primal Pro Series ECO Matting - 1m x 1m (available in 15mm or 20mm)
RRP £29.99Regular price From £20.99Regular price £24.99 Sale price From £20.99Unit price / per -
Use Code EXTRA15 to get 15% off
Primal Personal Series Adjustable Kettlebell - 18kg/40lbs
RRP £199.99Regular price £129.99Regular price Sale price £129.99Unit price / per -
Use Code EXTRA15 to get 15% off
Primal Performance Series Club Angled Hack Squat
RRP £3,599.99Regular price £3,199.99Regular price Sale price £3,199.99Unit price / per -
Use Code EXTRA15 to get 15% off
Primal Personal Series V3 Home Bench
RRP £285.99Regular price £259.99Regular price Sale price £259.99Unit price / per -
Primal Performance Series Rear Wheel Indoor Cycle
Regular price £1,599.99Regular price Sale price £1,599.99Unit price / per -
Sale Use Code EXTRA15 to get 15% off
Primal Pro Series Deep Dish Olympic Weight Plate (Sets)
Regular price From £269.99Regular price £339.99 Sale price From £269.99Unit price / per -
Use Code EXTRA15 to get 15% off
Primal Personal Series 7ft Olympic Bar
RRP £215.99Regular price £139.99Regular price Sale price £139.99Unit price / per
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Thoughts from our experts
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Strength in Numbers: Mothers Redefining Training
For mums looking to begin their strength journey from home, the right equipment can help build confidence and consistency. That’s why we’ve designed the PRIMAL Personal Series Range—perfect for busy mums who want to train effectively in their own space.
Strength in Numbers: Mothers Redefining Training
For mums looking to begin their strength journey from home, the right equipment can help build confidence and consistency. That’s why we’ve designed the PRIMAL Personal Series Range—perfect for busy mums who want to train effectively in their own space.
2 minute read Read more -
Stronger Women, Stronger Communities- Female Body Workouts
For Freya, the true success of Female Body Workouts is measured not just in physical transformations but in the sense of community and empowerment that has grown within its walls. Women come here to challenge themselves, but they stay because of the friendships, encouragement, and strength they find in one another.
Stronger Women, Stronger Communities- Female Body Workouts
For Freya, the true success of Female Body Workouts is measured not just in physical transformations but in the sense of community and empowerment that has grown within its walls. Women come here to challenge themselves, but they stay because of the friendships, encouragement, and strength they find in one another.
2 minute read Read more -
Are You Ready for Hybrid? Build the Space That Wins
A dedicated Hybrid training space offers more than just equipment—it offers an experience. One that challenges members, fosters community, and elevates your gym’s reputation.
Are You Ready for Hybrid? Build the Space That Wins
A dedicated Hybrid training space offers more than just equipment—it offers an experience. One that challenges members, fosters community, and elevates your gym’s reputation.
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STRONG WOMEN, STRONGER COMMUNITY: TAMI, OWNER OF LIFT STUDIOS
More Than a Gym—A Community What drives Tami is the women she works with daily. Her clients inspire her, pushing her to continue evolving Lift Studios into a space where every woman feels seen, heard, and valued.
STRONG WOMEN, STRONGER COMMUNITY: TAMI, OWNER OF LIFT STUDIOS
More Than a Gym—A Community What drives Tami is the women she works with daily. Her clients inspire her, pushing her to continue evolving Lift Studios into a space where every woman feels seen, heard, and valued.
2 minute read Read more -
Winter Ascent '25 — Ryan Terry
Reaching the top isn’t the end. It’s where the real work begins.
Winter Ascent '25 — Ryan Terry
Reaching the top isn’t the end. It’s where the real work begins.
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Winter Ascent '25 — Chris de Souza
Your training space should work as hard as you do. The Primal Home Gym isn’t about where you train—it’s about how.
Winter Ascent '25 — Chris de Souza
Your training space should work as hard as you do. The Primal Home Gym isn’t about where you train—it’s about how.
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Winter Ascent '25 — Sarah Holden
Training doesn’t stop for the season, and neither do you. The Winter Ascent isn’t just about enduring the cold—it’s about conquering it.
Winter Ascent '25 — Sarah Holden
Training doesn’t stop for the season, and neither do you. The Winter Ascent isn’t just about enduring the cold—it’s about conquering it.
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Getting back to the gym post Christmas
The festive season is over, and with it comes the indulgence, late nights, and (let’s be honest) the skipped workouts. If you’re an experienced gym-goer, you’ll know that getting back into your routine after Christmas can feel a bit daunting.
Getting back to the gym post Christmas
The festive season is over, and with it comes the indulgence, late nights, and (let’s be honest) the skipped workouts. If you’re an experienced gym-goer, you’ll know that getting back into your routine after Christmas can feel a bit daunting.
4 minute read Read more -
Space-Saving Solutions for Your Home Gym: Optimise Your Strength Training with PRIMAL®
Designing a home gym doesn’t mean compromising on functionality or quality, even in limited spaces. At PRIMAL®, we understand that creating a powerful training environment involves smart design and innovative equipment to make every inch count.
Space-Saving Solutions for Your Home Gym: Optimise Your Strength Training with PRIMAL®
Designing a home gym doesn’t mean compromising on functionality or quality, even in limited spaces. At PRIMAL®, we understand that creating a powerful training environment involves smart design and innovative equipment to make every inch count.
2 minute read Read more -
National Fitness Day at PRIMAL HQ
At PRIMAL, we believe fitness is more than just a lifestyle—it's a way of living. Our commitment to helping individuals reach their full potential is reflected in everything we do, from designing world-class strength equipment to fostering a culture that thrives on health, movement, and wellbeing.
National Fitness Day at PRIMAL HQ
At PRIMAL, we believe fitness is more than just a lifestyle—it's a way of living. Our commitment to helping individuals reach their full potential is reflected in everything we do, from designing world-class strength equipment to fostering a culture that thrives on health, movement, and wellbeing.
2 minute read Read more -
Preparing Your Gym Floor for the Back-to-School Rush: A Guide for Gym Owners
It’s time. The kids are back, which means the parents are back.
Preparing Your Gym Floor for the Back-to-School Rush: A Guide for Gym Owners
It’s time. The kids are back, which means the parents are back.
3 minute read Read more -
Getting Back into Your Fitness Routine After the School Holidays: Tips for Parents
Whether you’re looking to regain your strength, boost your endurance, or just carve out some much-needed time for yourself, here are some tips to help you get back on track.
Getting Back into Your Fitness Routine After the School Holidays: Tips for Parents
Whether you’re looking to regain your strength, boost your endurance, or just carve out some much-needed time for yourself, here are some tips to help you get back on track.
4 minute read Read more -
PRIMAL Warehouse Move: A Giant Leap Towards Better Customer Experience and Sustainable Fitness
At PRIMAL, we’re all about pushing boundaries—whether it's in high-performance fitness equipment or enhancing customer experiences. Today, we're thrilled to announce a monumental step forward: PRIMAL has doubled its warehouse capacity by moving to a state-of-the-art facility in Paisley, Scotland.
PRIMAL Warehouse Move: A Giant Leap Towards Better Customer Experience and Sustainable Fitness
At PRIMAL, we’re all about pushing boundaries—whether it's in high-performance fitness equipment or enhancing customer experiences. Today, we're thrilled to announce a monumental step forward: PRIMAL has doubled its warehouse capacity by moving to a state-of-the-art facility in Paisley, Scotland.
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Strength Training For Improving Gymnastics Performance
Gymnasts appear light on their feet, effortlessly flexible, with natural born talent. However, gymnastics demands extraordinary physical ability, particularly from the upper body, core and lower body.
Strength Training For Improving Gymnastics Performance
Gymnasts appear light on their feet, effortlessly flexible, with natural born talent. However, gymnastics demands extraordinary physical ability, particularly from the upper body, core and lower body.
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Strength Training for Footballers: Primal Performances
For optimal performance in football, players must do everything they can to gain an advantage over their opponent, but that doesn’t stop on the pitch.
Strength Training for Footballers: Primal Performances
For optimal performance in football, players must do everything they can to gain an advantage over their opponent, but that doesn’t stop on the pitch.
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BELT IN: Why the Belt Squat Should Be in Your Gym Workout Routine
If your goal is to develop larger, stronger legs, incorporating the belt squat machine into your leg day workouts could provide distinct advantages over other exercises.
BELT IN: Why the Belt Squat Should Be in Your Gym Workout Routine
If your goal is to develop larger, stronger legs, incorporating the belt squat machine into your leg day workouts could provide distinct advantages over other exercises.
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Unlocking Primal Potential: Strength Training for Young Football Players
The rise of young football stars like Jude Bellingham and Erling Haaland has sparked a shift in how clubs approach player development, emphasizing peak physicality from an early age. This...
Unlocking Primal Potential: Strength Training for Young Football Players
The rise of young football stars like Jude Bellingham and Erling Haaland has sparked a shift in how clubs approach player development, emphasizing peak physicality from an early age. This...
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Father's Day Blog
Strength. It’s in us all. And it comes in many forms. Parenting requires strength and at PRIMAL, where strength is a part of life, it’s only natural that it shapes...
Father's Day Blog
Strength. It’s in us all. And it comes in many forms. Parenting requires strength and at PRIMAL, where strength is a part of life, it’s only natural that it shapes...
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Using strength training to reduce stress
Strength training is about more than having the biggest biceps and being physically dominating. As time goes on people are smashing the stereotype of muscle beach, male only gym bros and the free weight section being a source of fear.
Using strength training to reduce stress
Strength training is about more than having the biggest biceps and being physically dominating. As time goes on people are smashing the stereotype of muscle beach, male only gym bros and the free weight section being a source of fear.
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Strength Training For Running
Strength Training For Running It’s Marathon season, so if you’re feeling inspired and looking to either start running or get more serious about running, then strength training can help you achieve this. PRIMAL are here with some exercises that can help you remain injury free and at your best.
Strength Training For Running
Strength Training For Running It’s Marathon season, so if you’re feeling inspired and looking to either start running or get more serious about running, then strength training can help you achieve this. PRIMAL are here with some exercises that can help you remain injury free and at your best.
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Celebrating Her Strength: Removing The Barrier
More women than ever are getting into strength training and this is a trend that’s set to grow further still. PRIMAL are proud to support the savvy women entrepreneurs that have honed in on this trend and want to make strength training possible for every woman and girl.
Celebrating Her Strength: Removing The Barrier
More women than ever are getting into strength training and this is a trend that’s set to grow further still. PRIMAL are proud to support the savvy women entrepreneurs that have honed in on this trend and want to make strength training possible for every woman and girl.
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Celebrating Her Strength: Training like a Mother
This Mother’s Day PRIMAL celebrate the strength in women, and specifically the mothers who kill it in training and parenting every day. Being a parent is a full time job, a juggling act and the top priority for mum’s everywhere.
Celebrating Her Strength: Training like a Mother
This Mother’s Day PRIMAL celebrate the strength in women, and specifically the mothers who kill it in training and parenting every day. Being a parent is a full time job, a juggling act and the top priority for mum’s everywhere.
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Celebrating Her Strength : What does strong leadership look like at PRIMAL?
Strength. It’s in us all.
Celebrating Her Strength : What does strong leadership look like at PRIMAL?
Strength. It’s in us all.
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Maximising Minimal Space: A Guide to Creating a Compact Garage Gym for Busy Home Lifters
For those juggling work, family, and a desire for fitness, a garage gym can be a game-changer. However, when space is at a premium, strategic planning and the right equipment are crucial.
Maximising Minimal Space: A Guide to Creating a Compact Garage Gym for Busy Home Lifters
For those juggling work, family, and a desire for fitness, a garage gym can be a game-changer. However, when space is at a premium, strategic planning and the right equipment are crucial.
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Gym Trends To Watch In 2024
Hyrox = Highly Rated If you haven’t heard of this competition yet, there will be no avoiding it this year. The rise of Hyrox training and gyms becoming affiliates has been nothing short of astonishing.
Gym Trends To Watch In 2024
Hyrox = Highly Rated If you haven’t heard of this competition yet, there will be no avoiding it this year. The rise of Hyrox training and gyms becoming affiliates has been nothing short of astonishing.
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Unlock Your Potential with Daylight Savings: Maximising Morning Strength Training with PRIMAL
Introduction: In the world of fitness, every moment counts. When the clocks go back, it's more than just an extra hour of sleep.
Unlock Your Potential with Daylight Savings: Maximising Morning Strength Training with PRIMAL
Introduction: In the world of fitness, every moment counts. When the clocks go back, it's more than just an extra hour of sleep.
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Why Are Home Gym Racks a Game Changer for Your Strength Journey?
In the ever-evolving world of fitness, the concept of a home gym has gained unprecedented popularity, and at the core of this trend lies a crucial component – home gym racks. These versatile and indispensable pieces of equipment are revolutionising the way we work out, bringing with them a multitude of benefits that cater to fitness enthusiasts of all levels.
Why Are Home Gym Racks a Game Changer for Your Strength Journey?
In the ever-evolving world of fitness, the concept of a home gym has gained unprecedented popularity, and at the core of this trend lies a crucial component – home gym racks. These versatile and indispensable pieces of equipment are revolutionising the way we work out, bringing with them a multitude of benefits that cater to fitness enthusiasts of all levels.
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Top 10 Adjustable Dumbbell Exercises for a Full-Body Workout
Top 10 Adjustable Dumbbell Exercises for a Full-Body Workout Adjustable dumbbells have revolutionised home workouts, providing a space-saving and versatile solution for fitness enthusiasts. Whether you're a beginner or a seasoned fitness enthusiast, adjustable dumbbells offer a wide range of exercise options to target different muscle groups.
Top 10 Adjustable Dumbbell Exercises for a Full-Body Workout
Top 10 Adjustable Dumbbell Exercises for a Full-Body Workout Adjustable dumbbells have revolutionised home workouts, providing a space-saving and versatile solution for fitness enthusiasts. Whether you're a beginner or a seasoned fitness enthusiast, adjustable dumbbells offer a wide range of exercise options to target different muscle groups.
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Stretching: An Essential Element in Strength Training
Stretching: An Essential Element in Strength Training Strength training is crucial for health and wellbeing, with adults advised to take part in at least 2 strength-based sessions per week. But amidst the focus on lifting weights and gaining strength, a simple yet crucial element often gets overlooked: stretching.
Stretching: An Essential Element in Strength Training
Stretching: An Essential Element in Strength Training Strength training is crucial for health and wellbeing, with adults advised to take part in at least 2 strength-based sessions per week. But amidst the focus on lifting weights and gaining strength, a simple yet crucial element often gets overlooked: stretching.
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Soaring to New Strength: Proven Tips for Staying On Track This Summer
Soaring to New Strength: Proven Tips for Staying On Track This Summer At PRIMAL, we believe that strength is in us all, waiting to be discovered. As schools have finished up and we fully embrace summer holidays we also know that this time can be a challenge to stay on track for longer term goals.
Soaring to New Strength: Proven Tips for Staying On Track This Summer
Soaring to New Strength: Proven Tips for Staying On Track This Summer At PRIMAL, we believe that strength is in us all, waiting to be discovered. As schools have finished up and we fully embrace summer holidays we also know that this time can be a challenge to stay on track for longer term goals.
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Hole-in-One Strength: Drive Your Golf Potential with Primal
Hole-in-One Strength: Drive Your Golf Potential with Primal Strength training is a game-changer for golfers seeking to take their performance to new heights. While technique and skill are essential, incorporating strength exercises into your routine can provide numerous benefits, including increased power, improved stability, enhanced balance, and injury prevention.
Hole-in-One Strength: Drive Your Golf Potential with Primal
Hole-in-One Strength: Drive Your Golf Potential with Primal Strength training is a game-changer for golfers seeking to take their performance to new heights. While technique and skill are essential, incorporating strength exercises into your routine can provide numerous benefits, including increased power, improved stability, enhanced balance, and injury prevention.
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From Small Town to World's Strongest: The Inspiring Journey of Luke & Tom Stoltman
From Small Town to World's Strongest: The Inspiring Journey of Luke & Tom Stoltman In our Strength Stories series, we bring you tales of inspiration from the world of strength. To kick off this series we proudly present the awe-inspiring journey of Luke and Tom Stoltman, the unstoppable duo from a small Scottish town who have earned the title of World's Strongest brothers.
From Small Town to World's Strongest: The Inspiring Journey of Luke & Tom Stoltman
From Small Town to World's Strongest: The Inspiring Journey of Luke & Tom Stoltman In our Strength Stories series, we bring you tales of inspiration from the world of strength. To kick off this series we proudly present the awe-inspiring journey of Luke and Tom Stoltman, the unstoppable duo from a small Scottish town who have earned the title of World's Strongest brothers.
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Barbell Buying Guide
At Primal our kit is built better to build better. Designed around biomechanics, we pride ourselves in both our class leading equipment and expertise to help you get the best for your gym.
Barbell Buying Guide
At Primal our kit is built better to build better. Designed around biomechanics, we pride ourselves in both our class leading equipment and expertise to help you get the best for your gym.
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A Beginner's Guide to Strength Training
A Beginner's Guide to Strength Training At PRIMAL, we believe in strength. We believe it lives in each and every one of us, ready to transform lives.
A Beginner's Guide to Strength Training
A Beginner's Guide to Strength Training At PRIMAL, we believe in strength. We believe it lives in each and every one of us, ready to transform lives.
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Strength Training: A Powerful Ally for Mental Health
Strength Training: A Powerful Ally for Mental Health The power of strength training goes beyond the physical it can offer a wealth of benefits for our overall health. This Mental Health Awareness Week, we at PRIMAL want to shed light on the profound influence that strength training, can have on our mental well-being.
Strength Training: A Powerful Ally for Mental Health
Strength Training: A Powerful Ally for Mental Health The power of strength training goes beyond the physical it can offer a wealth of benefits for our overall health. This Mental Health Awareness Week, we at PRIMAL want to shed light on the profound influence that strength training, can have on our mental well-being.
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The Primal Story
In 2016, Steven Rinaldi ignited the spark of PRIMAL® from his own home. With an extensive background in strength training, manufacturing, and sales, Steven envisioned revolutionising the gym floor from rows of basic cardio machines to world class strength and functional spaces.
The Primal Story
In 2016, Steven Rinaldi ignited the spark of PRIMAL® from his own home. With an extensive background in strength training, manufacturing, and sales, Steven envisioned revolutionising the gym floor from rows of basic cardio machines to world class strength and functional spaces.
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Strength Training For Women
At PRIMAL, we believe that strength is for everyone. However, there is still a common misconception that strength training is only for men, and that women should stick to cardio...
Strength Training For Women
At PRIMAL, we believe that strength is for everyone. However, there is still a common misconception that strength training is only for men, and that women should stick to cardio...
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Empower Your Inner Strength: Celebrate International Women’s Day with PRIMAL
International Women’s Day was founded to celebrate the achievements of women across the world while also recognising the importance of striving for further equality. At PRIMAL we believe that strength is in us all and strive to break boundaries.
Empower Your Inner Strength: Celebrate International Women’s Day with PRIMAL
International Women’s Day was founded to celebrate the achievements of women across the world while also recognising the importance of striving for further equality. At PRIMAL we believe that strength is in us all and strive to break boundaries.
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Be Part of Our Community and Share Your Strength Story
At PRIMAL®, we believe that strength is in us all. We want to hear your strength story and what strength means to you.
Be Part of Our Community and Share Your Strength Story
At PRIMAL®, we believe that strength is in us all. We want to hear your strength story and what strength means to you.
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Setting Goals for 2023
Now one week into 2023, many of us are thinking about our goals for the year. Setting goals is one piece of the puzzle but staying motivated and achieving them is a challenge we all face.
Setting Goals for 2023
Now one week into 2023, many of us are thinking about our goals for the year. Setting goals is one piece of the puzzle but staying motivated and achieving them is a challenge we all face.
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The Stoltman Brothers Join The Primal Team
Having worked with the brothers back in 2018 when they first opened the Stoltman Strength Centre we are proud to have Tom and Luke Stoltman as part of the Primal team. Primal’ s mission is to equip every body to discover their true potential whether first-time lifters or fit-for-lifers.
The Stoltman Brothers Join The Primal Team
Having worked with the brothers back in 2018 when they first opened the Stoltman Strength Centre we are proud to have Tom and Luke Stoltman as part of the Primal team. Primal’ s mission is to equip every body to discover their true potential whether first-time lifters or fit-for-lifers.
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Kettlebell movements to incorporate into training
Part of our ethos our culture, what we represent, our spirit and efforts to support individuals in realising their potential is resilience. The ability to endure, adapt and recover from challenges, metaphorically and literally.
Kettlebell movements to incorporate into training
Part of our ethos our culture, what we represent, our spirit and efforts to support individuals in realising their potential is resilience. The ability to endure, adapt and recover from challenges, metaphorically and literally.
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Bumper Buying Guide
Unsure on what bumpers to go for? We have an easy-to-understand buyers guide.
Bumper Buying Guide
Unsure on what bumpers to go for? We have an easy-to-understand buyers guide.
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Understanding the Importance Incorporating Glute Training Into Your Workout Plans
Over the years we have seen shifting patterns and motivations in training with many people incorporating strength-based training into their fitness regiments. This can be for a number of goals whether aesthetic changes, improved mobility, mental health management or athletic improvement.
Understanding the Importance Incorporating Glute Training Into Your Workout Plans
Over the years we have seen shifting patterns and motivations in training with many people incorporating strength-based training into their fitness regiments. This can be for a number of goals whether aesthetic changes, improved mobility, mental health management or athletic improvement.
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3 Key Questions to Ask When Designing a Home Gym
There is a lot to consider when setting up your home gym. But getting the basics right means getting a space you can work in and work on in the future.
3 Key Questions to Ask When Designing a Home Gym
There is a lot to consider when setting up your home gym. But getting the basics right means getting a space you can work in and work on in the future.
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Athletic Performance and Strength Training
The games in Birmingham bring nations together in a diverse and colourful celebration of sport and human performance. The encouraging ethos of the Games motivates athletes and those they inspire to push themselves to the very limits of what the human body is capable of.
Athletic Performance and Strength Training
The games in Birmingham bring nations together in a diverse and colourful celebration of sport and human performance. The encouraging ethos of the Games motivates athletes and those they inspire to push themselves to the very limits of what the human body is capable of.
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Advance Your Olympic Weightlifting Performance
Weightlifting is a sport that combines raw power, technique, and finesse. It is a display of super-human strength, where athletes move as much weight as is physically feasible for them,...
Advance Your Olympic Weightlifting Performance
Weightlifting is a sport that combines raw power, technique, and finesse. It is a display of super-human strength, where athletes move as much weight as is physically feasible for them,...
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