Thoughts from our experts

We aim to lift, empower and inspire others. Here you can find expert advice from the Primal team to guide your strength journey. Our Thoughts from Our Experts provides everything from training advice from our athletes, insights from our product teams to stories from our community to inspire you. 

Barbell Buying Guide

Barbell Buying Guide

At Primal our kit is built better to build better.  Designed around biomechanics, we pride ourselves in both our class leading equipment and expertise to help you get the best for your gym.

Barbell Buying Guide

At Primal our kit is built better to build better.  Designed around biomechanics, we pride ourselves in both our class leading equipment and expertise to help you get the best for your gym.

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A Beginner's Guide to Strength Training

A Beginner's Guide to Strength Training

A Beginner's Guide to Strength Training At PRIMAL, we believe in strength. We believe it lives in each and every one of us, ready to transform lives.

A Beginner's Guide to Strength Training

A Beginner's Guide to Strength Training At PRIMAL, we believe in strength. We believe it lives in each and every one of us, ready to transform lives.

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Strength Training: A Powerful Ally for Mental Health

Strength Training: A Powerful Ally for Mental Health

Strength Training: A Powerful Ally for Mental Health   The power of strength training goes beyond the physical it can offer a wealth of benefits for our overall health. This Mental Health Awareness Week, we at PRIMAL want to shed light on the profound influence that strength training, can have on our mental well-being.

Strength Training: A Powerful Ally for Mental Health

Strength Training: A Powerful Ally for Mental Health   The power of strength training goes beyond the physical it can offer a wealth of benefits for our overall health. This Mental Health Awareness Week, we at PRIMAL want to shed light on the profound influence that strength training, can have on our mental well-being.

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The Primal Story

The Primal Story

In 2016, Steven Rinaldi ignited the spark of PRIMAL® from his own home. With an extensive background in strength training, manufacturing, and sales, Steven envisioned revolutionising the gym floor from rows of basic cardio machines to world class strength and functional spaces.

The Primal Story

In 2016, Steven Rinaldi ignited the spark of PRIMAL® from his own home. With an extensive background in strength training, manufacturing, and sales, Steven envisioned revolutionising the gym floor from rows of basic cardio machines to world class strength and functional spaces.

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Strength Training For Women

Strength Training For Women

At PRIMAL, we believe that strength is for everyone. However, there is still a common misconception that strength training is only for men, and that women should stick to cardio...

Strength Training For Women

At PRIMAL, we believe that strength is for everyone. However, there is still a common misconception that strength training is only for men, and that women should stick to cardio...

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Empower Your Inner Strength: Celebrate International Women’s Day with PRIMAL

Empower Your Inner Strength: Celebrate International Women’s Day with PRIMAL

International Women’s Day was founded to celebrate the achievements of women across the world while also recognising the importance of striving for further equality. At PRIMAL we believe that strength is in us all and strive to break boundaries.

Empower Your Inner Strength: Celebrate International Women’s Day with PRIMAL

International Women’s Day was founded to celebrate the achievements of women across the world while also recognising the importance of striving for further equality. At PRIMAL we believe that strength is in us all and strive to break boundaries.

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Be Part of Our Community and Share Your Strength Story

Be Part of Our Community and Share Your Strength Story

At PRIMAL®, we believe that strength is in us all. We want to hear your strength story and what strength means to you.

Be Part of Our Community and Share Your Strength Story

At PRIMAL®, we believe that strength is in us all. We want to hear your strength story and what strength means to you.

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Setting Goals for 2023

Setting Goals for 2023

Now one week into 2023, many of us are thinking about our goals for the year. Setting goals is one piece of the puzzle but staying motivated and achieving them is a challenge we all face.

Setting Goals for 2023

Now one week into 2023, many of us are thinking about our goals for the year. Setting goals is one piece of the puzzle but staying motivated and achieving them is a challenge we all face.

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