About Us

We are Primal…

We are a small team of UK-based fitness industry experts with backgrounds in developing fitness equipment brands, sports nutrition brands and running gyms. This background brought together the team to develop a cutting-edge, premium strength and functional equipment brand.

Our in-house team:

  • Design, choose and test all equipment
  • Have a wealth of experience in all fitness industry sectors
  • Work closely with customers to create their perfect space
  • Provide free quotations, plans and full 3D CAD gym designs
  • Professionally install our equipment
  • Deliver world class customer service and after care

Whether you are buying a bench for you home, setting up a new PT Studio or are looking to fit out a full gym, you can expect our support, professional and honest advice during every step of the process.

About Our Kit:

When designing our Primal Strength brand, we tried to improve on the very best strength and functional products in the market.  Our brand employs premium designs and material to deliver the highest quality equipment in durability, ergonomics and aesthetics for our customers.   

Specifically, we use laser-cut steel, brushed aluminium, matte paint finishes, hardened-chrome and ionised-metal accessories, with most lines finished using stealth black bolts.  The upholstery for our premium pads is of the highest quality, rip-resistant material and is subtly branded with the Primal Strength logo.  Our gym floor matting is made in the UK and uses recycled rubber. 

Find Us:

We have offices based in Glasgow and Hull.  We store all Primal products in our warehouse in Hull and only show items on our website that are in stock in our warehouse.  

We have showrooms and distribution partners across Europe. Contact us to find your nearest distributor. 

We are Primal.